Маркетинговая стратегистка Мэгги Уолш: от коллекционирования улиток к созданию фан-сообществ для Coca-Cola и HBO

Maggie Walsh is a marketing strategist with over 15 years of experience at ad agencies, TV networks, and record labels. As Head of Strategy at digital and social agency GLOW, she channels her cultural curiosity (okay, pop culture obsessions) into insightful work and effective team-building that’s helped iconic brands earn new places in culture. She’s been fortunate to work on a variety of clients across verticals including Oreo, Coca-Cola, HBO, Paramount+ Absolut, and Johnnie Walker. What is the thing you like doing most in the world? I love a day with no plans, no schedule and a sunny sky to do what I please with the people I love. What is the first memory you have of being creative? I don’t remember being a particularly creative kid. I was the kid who never understood how all the other girls did perfect coloring in the lines and making perfect tiny little crafts while I was collecting snails in the forest. But my proclivity for being deeply dedicated to the things matured into a love for writing. I started making fan sites for my favorite singer, Mariach Carey, as a kid that is what inspired me to a pursue a career in marketing. Today, I still feel pretty damn lucky that my job is helping brands build their own fandoms. What is your biggest regret? Annoyingly, I try not to live in regret. Not because there isn’t an embarrassingly long list of mistakes I’ve made to chew on, but because I don’t find regret all that useful in the long run. I’m a big fan focusing on making my choices right over agonizing if I made the right choice. How have you gotten over heartbreak? Putting the energy into something good. I have a quick fuse at times, so I try to channel any sadness or rage into doing something nice for someone else. What makes you cry? Apparently every single movie I have ever seen and an embarrassingly large amount of TikToks. How long does the pride and joy of accomplishing something last for you? It lasts forever, but there are diminishing returns as more time passes. I used to pride myself on never resting my laurels and squirming away from compliments. That being said, my view on this has changed as more of my work has been about building successful teams over my own accomplishments. Our work is supposed to be fun and it’s not fun when all we’re doing is looking at the next thing on the horizon. I’m like the Amy Poehler in Mean Girls with the camcorder when it comes to celebrating our team’s accomplishments. Do you believe in an afterlife, and if so, what does that look like to you? I don’t believe in an afterlife, though I guess there’s a kind of beauty in that too. Make the most of the time we have here together. Meaning is just what we make of it. Remember those who have left you. What do you hate most about yourself? I can be quick to judge. Sometimes that means an excellent sense of taste. Sometimes it shows up as writing someone off before I’ve given them a fair shot. What do you love most about yourself? I am honest. I try to do right by people, even when it’s hard. I try to tell the truth, especially when it’s funny. What is your absolute favorite meal? Thai food and an ice cream sundae for dessert. In a glass bowl, not a paper cup like an idiot.