Warner Bros. Discovery представит обновленные франшизы на Brand Licensing Europe 2026

Iconic franchises, next-generation storytelling and strategic brand investment drive new opportunities for partners across the licensing landscape. Warner Bros. Discovery Global Consumer Products (WBDGCP) returns to Brand Licensing Europe 2026 with one of the world’s most powerful entertainment portfolios, showcasing how its iconic brands continue to evolve through compelling storytelling, innovative partnerships and enduring fan engagement. With a strategy focused on the power of storytelling and long-term brand building, WBDGCP continues to create new opportunities for licensees and retailers by combining beloved classics with the next generation of entertainment franchises. Harry Potter remains a key priority as the 25th anniversary of the Harry Potter and the Philosopher’s Stone combines with heightened anticipation for the forthcoming HBO Original television series, creating fresh momentum for one of the world’s most successful entertainment franchises. Animation is another major area of focus, with an expanding slate of feature films including Bad Fairies and The Lunar Chronicles alongside continued innovation across evergreen much-loved brands. Scooby-Doo enters an exciting new era with Scooby-Doo: Origins, a live-action animated series designed to engage older children, teens and Gen Z audiences, while Tom and Jerry and Looney Tunes continue to deliver strong licensing opportunities across multiple categories. DC also remains central to the portfolio, with the evolving DC Studios slate creating exciting opportunities for partners, while The Lord of the Rings celebrates the 25th anniversary of the iconic first film in Peter Jackson’s landmark film trilogy, reinforcing its enduring appeal with fans worldwide. Warner Bros.’ growing horror portfolio also continues to build momentum, driving demand across collectibles, apparel, home, gaming and immersive experiences. Visitors to Brand Licensing Europe 2026 are invited to meet the Warner Bros. Discovery Global Consumer Products team to discover the latest developments across its world-class portfolio and explore new opportunities for licensing, retail and consumer engagement. Visit Warner Bros. Discovery Global Consumer Products at Stand B121. To register for the show, click here.