Новый креативный директор Vivaia представил коллекцию офисной обуви Re:Work

Vivaia’s new creative director Alan Buanne is meeting his customers where they’re at: work. The longtime designer’s fall 2026 debut for Vivaia features an office footwear collection called “Re:Work,” which launched Wednesday alongside a campaign starring “Hacks” actress, comedian and rising musician Meg Stalter and veteran fashion designer and “Real Housewives of New York City” alum Jenna Lyons. Stalter and Lyons respectively play the chief comfort officer and chief style officer in the playful video set in a fictional Vivaia office; Buanne also makes a cameo as Lyons’ assistant. “There’s such an epidemic at the moment of toxic work culture, especially in the United States,” Buanne told FN. “So many of us, including our customers, spend our lives at work. I wanted to look at that environment and put a Vivaia twist on it, and think how can we relook at these environments and connect with our audience and relate to them.” You May Also Like From sneakers to flats to boots, the Re:Work collection spans several silhouettes. “What defines a work shoe is not what defined it 10 years ago,” Buanne said. “It’s no longer a black block heel pump. In our collection, we have all these amazing prints and new fabrics and embroidery and details. Workwear can be what you would wear from home, but wherever people work from or whatever your style or expression, the one thing that connected everybody is [wanting] to feel dressed and ready and comfortable.” Stalter loves all the Vivaia styles but told FN, “The loafers were probably my favorite because they genuinely feel like slippers, which is basically my ideal situation. I want to look like I’m dressed for the office while my feet think I’m at home. The shoes themselves feel literally like heaven.” The video concludes with Stalter and Lyons’ contrasting offices now side-by-side, with both displaying their Avoir Nylon Travel loafers, which can be folded and packed with an included storage bag. Stalter, who is nominated for her first Emmy for her role as Kayla Schaeffer in “Hacks,” believes her character Kayla would also be a Vivaia fan. “Kayla would wear and love all of [the styles] — I think she would be obsessed with the cow print because she loves a print. The more prints, the better. But she’d definitely wear the other styles too — and she loves comfort as well.” Buanne’s broader fall 2026 work stems from an overarching concept of “looking at nature from a different perspective.” He is also bringing his luxury expertise to Vivaia’s comfort ethos with the elevated collection, “The Other Side of Nature,” featuring a signature boot, flat and sneaker. Launched Wednesday and priced between $200 and $249, the styles are made using a new Italian-handcrafted last and feature velvet uppers with abstract botanical embroidery. As a comfort-driven brand, Vivaia is a fitting home for Buanne, who recently spent a year working at a podiatrist’s office in Sydney after a period at Bottega Veneta. “The biggest takeaway I got was that 90 percent of the needs that the patients had were caused primarily by bad shoes, especially in schooling years.” The creative director joined the Vivaia team as the brand expands its retail presence, with key markets in the U.S. and Middle East. The brand set its sights on reaching 130 stores globally in 2026. Buanne said, “Whenever a retail store does open up, it actually helps online sales, and online helps sales for the retail.” Watch the “Re:Work” campaign video below.