Baked Beauty представила новый бренд-фильм Parampara, рассказывающий о трех поколениях семьи

Baked Beauty has unveiled Parampara, a new brand film directed by Naman Soni and produced by VineGarden Films. Built around the brand thought “Because she knows best,” the film follows one family across three generations, moving through 1966, 1996 and 2026. At the heart of the film is a recurring family dynamic. Across generations, the women recognise opportunities that the men around them fail to see. As the story moves into the present day, the pattern finally begins to change. For VineGarden Films, Parampara offered an opportunity to approach the advertising film through a more narrative-driven lens. Rather than treating the three generations as separate vignettes, the film builds a continuous story through performance, movement and visual detail. Each generation unfolds through a continuous shot, making blocking, choreography, dialogue delivery and timing central to the execution. The approach required the performances and production elements to work together seamlessly while allowing the humour and family dynamics to remain natural. “We approached Parampara as a short film rather than a conventional ad. There’s melodrama, there’s comedy, and there’s a certain theatricality to the world, which is very much the kind of drama comedy I enjoy making and want to continue exploring as a director,” says Naman Soni, Director, Founder and CEO, VineGarden Films. Bringing the three eras together required close coordination across the creative and production teams, from performance and camera movement to production design, costumes and props. With the film built around continuous shots, there was little room for individual elements to work in isolation; every department had to be aligned to the rhythm of the scene. “Producing Parampara was about getting every detail to work together. One of our biggest challenges was transforming the same bungalow across three eras while retaining the identity of the family home. We wanted the world to feel lived-in and authentic, while giving the idea everything it needed to translate onto screen exactly as envisioned,” say Manya Kumaria and Rachit Soni, Executive Producers, VineGarden Films. The film brings together a creative and production team led by VineGarden Films, with Lakhan Rathore as DOP and Divya Ahuja and Ankita Kundu as Production Designers. The wider team includes Gavin Pereira on Music, Nishant Panjiyar as Art Director and Parantap Bhatt on Creative Strategy.