Veeba запустила линейку чатни Veeba Heritage, открыв новую категорию в портфеле бренда

Veeba, a leading Indian brand in sauces, mayonnaise, dressings and condiments, has expanded its portfolio with the launch of Veeba Heritage, marking its entry into the chutney category. The new range brings familiar Indian flavours inspired by regional culinary traditions into convenient, ready to use formats. The initial range comprises Chunky Mango Chutney and Tomato Date Chutney. Veeba Heritage builds on the brand’s expertise in condiments while moving into a distinctly Indian taste space. Inspired by the diversity of India’s culinary traditions, the range brings together flavour profiles shaped by local ingredients, techniques and regional food cultures, adapted for contemporary eating habits. Available across leading quick commerce platforms, Veeba’s D2C channels and modern trade outlets nationwide, Veeba Heritage is designed to bring these familiar flavours to modern tables in a format that fits seamlessly into everyday meals. Viraj Bahl, Founder and Managing Director, VRB Consumer Products, said, “One of the most remarkable things about food in India is how dramatically the palate can change every hundred kilometres. The same ingredient is understood differently across regions, shaped by local produce, techniques and ideas of balance. That depth and diversity gives us an extraordinary culinary heritage to draw from. With Veeba Heritage, our ambition is to bring some of these distinctive expressions to modern tables in a format that is relevant to how people eat today.” The launch is being supported by a digital campaign that explores the thinking behind the range, bringing consumers closer to the flavours, culinary traditions and contemporary eating occasions that inspired the products. With Veeba Heritage, the brand is beginning to explore a category deeply rooted in India’s food culture. The launch of the first two products sets the foundation for a wider range as Veeba looks to bring more of India’s distinctive culinary traditions into convenient formats for modern consumers.