Итальянский производитель растительной еды Valsoia расширяет присутствие в Европе через новые соглашения с крупными сетями

Italian health-food manufacturer Valsoia has announced an international expansion strategy, securing new distribution agreements with large European supermarket chains. The commercial expansion opens up brand-new markets in Poland and Hungary for the company, while significantly expanding the footprint of its flagship line, Valsoia Bontà e Salute, across Spain, Sweden, Czechia and Slovakia. Strong Financial Performance The announcement comes alongside a strong financial performance. International sales for the Valsoia Bontà e Salute brand surged by 11.9% in the first quarter of 2026, compared to the same period in 2025, underscoring growing European demand for plant-based and wellness-oriented food products. Valsoia makes its market debut in Hungary via retail partnerships with SPAR and Tesco. In Poland, distribution begins through retail giants Carrefour and Auchan. The company also expands its product availability within Sweden’s grocery chains ICA, Coop and Axfood, boosting its presence in a market particularly sensitive to the issues of well-being and plant-based nutrition. In Spain, Valsoia expands its distribution through entry into Consum, a cooperative and important player in the grocery retail market. In Czechia and Slovakia, new-product listings with Tesco, Kaufland and Billa consolidate its existing brand presence while introducing Valsoia’s plant-based beverage range to Central European consumers for the first time. Plant-Based Products The Valsoia Bontà e Salute range – spanning drinks, ice creams, desserts, yoghurts, meal solutions, sliced meats, oils, creams, and sweet spreads, as well as alternatives to cheeses – offers plant-based products for every meal of the day. Andrea Panzani, CEO and general manager, commented, “The international development represents a strategic direction for the growth of Valsoia. “The results obtained confirm the potential of our Valsoia Bontà e Salute brand in foreign markets and the ability to offer European consumers products in line with the evolution of their needs.”