Университет Ноттингемского университета и Boots объявили о стратегическом партнерстве для развития цифровой медицины

The University of Nottingham and Boots have announced a new strategic collaboration designed to advance research, innovation and evidence generation in digital and integrated healthcare. The partnership will bring together experts from academia and healthcare practice to explore how technology-enabled services can improve patient outcomes, increase access to care and support healthier communities. As healthcare systems continue to evolve, there is a growing need for robust evidence that helps healthcare providers, policymakers and patients understand what works, for whom, and under what circumstances. Boots and the University of Nottingham will work together to address some of the most important questions facing the future of healthcare delivery. Initial areas of focus will include digital healthcare access, patient engagement, health communication, behavioural sciences, data-driven healthcare innovation and the safe, effective and equitable use of emerging treatments. The work will draw on expertise from pharmacy, medicine, psychology, health policy, data science and communication sciences. The collaboration has a shared ambition to: - Improve understanding of how people access and experience digital and integrated healthcare. - Generate real-world evidence that supports safer and more effective healthcare services. - Address inequalities in healthcare access and outcomes. - Support innovation through responsible use of data and technology. - Inform future healthcare policy and practice. - Develop the next generation of healthcare researchers and innovators. Healthcare is changing rapidly, and it is essential that innovation is underpinned by strong evidence. By bringing together academic expertise and practical healthcare insight, we have an opportunity to generate knowledge that improves care, informs policy and creates lasting benefits for patients and society. We're excited to be partnering with the University of Nottingham, bringing together our strengths in industry to accelerate research, support innovation and enable the development of convenient healthcare solutions available on the high-street. Over time, the collaboration is expected to generate new research publications, inform national healthcare conversations, create educational opportunities for students and researchers, and contribute to the development of healthcare models that are more accessible, personalised and effective. By combining academic excellence with practical healthcare experience, Boots and the University of Nottingham aim to help shape the future of digital and integrated healthcare for the benefit of patients, communities and the wider healthcare system.