Профсоюз Unifor требует от Канады четких правил для продвижения местного контента на стриминговых платформах

Unifor is welcoming a decision by the Canadian Radio-television and Telecommunications Commission to move ahead with developing rules aimed at making Canadian programming more visible on online streaming platforms. The union says the CRTC’s regulatory process will determine how individual streaming services will be required to promote and make Canadian programming easier for users to find. The process is part of the implementation of the federal Online Streaming Act, which requires streaming services operating in Canada to support access to Canadian programming, including French-language content. Union calls for enforceable rules Unifor national president Lana Payne said global streaming companies that profit from Canadian audiences should also contribute to the country’s broadcasting system. “Global streaming companies that profit from Canadian audiences must also contribute to the Canadian broadcasting system and help audiences find Canadian stories,” Payne said in a release. She said discoverability rules need to be clear, enforceable and transparent. “Canadian content cannot be technically available but effectively buried,” Payne said. The union says stronger visibility requirements could also support Canadian productions and create more work for people employed in the media and entertainment sectors. Related Stories: CRTC unveils new rules to support Canadian and Indigenous content Federal government announces $600 million for Canadian culture, reviews streaming regulations Contribution requirements also urged Unifor is also calling on the federal government and CRTC to move ahead with contribution requirements for digital streaming companies under the Online Streaming Act. The union wants the final framework to include clear obligations, measurable outcomes and enforcement mechanisms. Unifor has previously supported federal measures including the Online Streaming Act and Online News Act, arguing companies that benefit from the Canadian market should contribute to domestic journalism, broadcasting and production. The union says it will continue advocating for policies supporting Canadian and Indigenous production and media-sector employment. Unifor represents more than 9,000 media workers across Canada, including journalists, producers, camera operators, technicians, editors, writers and other broadcasting and production workers.