Университет Северной Алабамы представил новый бренд и запустил кампанию «Grow Your World»

UNA unveils new brand, launches “Grow Your World” campaign film FLORENCE, Ala. (WAFF) - The University of North Alabama has launched a new brand and marketing campaign aimed at sharing the school’s “unique appeal” as UNA approaches its third century of higher education. The announcement includes the release of a short film titled “Grow Your World,” which UNA says is designed to connect with a wide range of learners — from first-generation college students to adults looking to build workforce skills. He added that with the university’s bicentennial approaching, UNA is positioned to share that story “more broadly” with a new generation. Months-long branding process UNA said the new brand and campaign are the result of months of work led by the university’s Enrollment Marketing and Digital Communications team, with help from outside partners. UNA worked with Overall Films on the “Grow Your World” video and Joe Bosack and Co. on the brand itself. The university also held listening sessions with students, faculty, staff and alumni as part of the research process and selection of final iconography. UNA said it later hosted a “Brand Camp” to introduce the campus to the new visual identity. What’s changing — and what’s not UNA said the new brand is live as of today, and a fountain image will replace the current lion-in-a-circle mark for university usage. The school emphasized it will continue to be the Lions, and the update does not affect the athletics logo that was recently updated. EMDC Director Lee Taylor said the rebrand is an opportunity to better align how UNA presents itself with how others already view the university. Click Here to Subscribe on YouTube: Watch the latest WAFF 48 news, sports & weather videos on our YouTube channel! Copyright 2026 WAFF. All rights reserved.