TouchSource и Smartify Media объединились для цифровизации коммерческой недвижимости

August 14, 2026 TouchSource, which provides digital wayfinding and place-based experiences, and Smartify Media, a digital out-of-home and retail media network, have teamed up to help commercial real estate owners digitize their properties through connected wayfinding, digital media and visitor engagement solutions. The partners will deliver an integrated platform that combines interactive wayfinding, digital communications, premium media activation and centralized content management into one connected ecosystem, according to a Smartify Media blog post. The solution features TouchSource's wayfinding technology with Smartify's national digital out-of-home advertising network. The partnership will help shopping centers, mixed-use developments, marketplace, and other commercial destinations to modernize the visitor experience while creating new opportunities. "Today's visitors expect information and navigation to be instantly available, whether they're on a website, standing at a kiosk, or using their phone," Ajay Kapoor, CEO of TouchSource, said in the release. "By partnering with Smartify, we're helping property owners deliver a best-in-class connected experience while creating new opportunities to engage visitors with dynamic ads and generate more value for the customer." "Commercial real estate is rapidly becoming one of the most valuable digital media environments," Joseph Kunigonis, CEO of Smartify Media, said in the release. "By combining Smartify's media and monetization platform with TouchSource's best-in-class wayfinding technology, we're helping real estate marketplaces create more connected experiences that improve navigation, increase engagement, provide more digital media opportunities and unlock new value for property owners, retailers and advertisers."