Джеймс Келли назначен глобальным генеральным директором Theory

James Kelly has been named global chief executive officer of Theory. He succeeds Dinesh Tandon, who becomes global co-chief operating officer of while also returning to his prior role as CEO of Theory China. The other co-chief operating officer is Serena Peck. “It is an honor to lead Theory, a brand with an enduring legacy of timeless design, exceptional quality and New York creativity,” said Kelly. “Together with our talented teams, we will continue building on that foundation by delivering exceptional product and experience for our customers globally.” Kelly has been with Fast Retailing, Theory’s parent company, for 13 years, gaining experience scaling global retail operations and driving international growth. Since joining Theory in 2022 as chief financial officer and later as global co-chief operating officer, he has played a key role in reinforcing the brand’s direct-to-consumer business while overseeing finance, planning, procurement and business transformation across the U.S., U.K. and Europe. Earlier he held a series of leadership positions within, helping scale Uniqlo’s early U.S. business before leading market expansion in Canada. Throughout his tenure with Theory, he has worked closely with teams across the global organization to enhance the brand’s operational and commercial capabilities. You May Also Like As global CEO of Theory and Helmut Lang, Kelly will oversee the brands’ global headquarters functions, all commercial operations and worldwide growth initiatives. “James has been an instrumental leader for Theory over the past several years, bringing strategic vision, operational excellence and a deep understanding of our business,” said Kazumi Yanai, chairman of Theory. “As James assumes the role of global CEO and Dinesh focuses his leadership on one of our most important markets, we are further expanding our global organization and positioning Theory for continued success around the world.” Kelly is based at Theory’s global headquarters in the Meatpacking District in New York City. Tandon was named CEO of Theory in 2019, succeeding Andrew Rosen, who cofounded the brand. At the time of the executive change, Rosen became an adviser. Tandon joined Theory in 2013 as CEO of the Greater China and Southeast Asia market, based in Hong Kong, where he oversaw aggressive business growth. He was named chief operating officer and relocated to the company’s global headquarters in New York in 2017.