Бренд Hisense представил новый ролик к ЧМ-2026, рассказывающий о мечтах южноафриканского таксиста и его сына

The South African father at the heart of Hisense’s new FIFA World Cup™ film Global electronics brand gives its FIFA World Cup™ sponsorship a local heartbeat through a story about fathers, football and the dreams children carry. For access to the mp4 film, please click here. Johannesburg, South Africa: In the early hours of the morning, a father and his young son are washing his taxi together before another working day begins. It is an everyday scene in South Africa, and the starting point for Hisense South Africa’s new FIFA World Cup™ campaign film, Every Journey Leads to a Dream. As an Official Sponsor of the FIFA World Cup 2026™, Hisense could have built its campaign around stadiums and football stars. Instead, the film focuses on a taxi driver, his son and a conversation many South African parents will recognise. Filmed across Johannesburg and Soweto, the story follows the father through his working day. His son notices the FIFA World Cup™ branding on the taxi and asks whether the tournament is really as big as people say. “One day,” the boy says, “I want to play there.” “Ngelinye ilanga uzofika lapho,” his father replies. One day, you will get there. “Never stop dreaming.” The father became the emotional centre of the film very early on because his story is one so many South Africans will recognise,” said Luna Nortje, Deputy General Manager at Hisense South Africa. “Parents get up every day, go to work and do what they can to give their children opportunities. We wanted this film to recognise that, while also reminding children that where they start does not have to determine where they end up.” Hisense has also taken the campaign beyond the film. Through its Hands on the Future initiative, young footballers from Khayelitsha visited the Hisense Atlantis Factory, Table Mountain and Hisense Tevolution Museum, introducing them to technology, manufacturing and potential careers beyond football. Hisense also worked with Pitso Mosimane Youth Football to support ten local teams and approximately 160 young players with kits, equipment and professional coaching before they competed for the Hisense Future Trophy. The football matters, but so does what surrounds it: access, opportunity, encouragement and adults prepared to back young people.That is what the father in Every Journey Leads to a Dream gives his son in one simple sentence: “Ngelinye ilanga uzofika lapho.” One day, you will get there.