Ирландский виски Teeling назначил первого национального посла бренда для рынка США

Teeling appoints first national brand ambassador for US By Miona Madsen Bacardi-owned Irish whiskey Teeling has promoted former regional ambassador Gareth Jordan to a newly created position in the US. Jordan is the first person to serve as the brand’s national brand ambassador, focused on the US. The Dublin native takes on the role after three years with Teeling, starting as a brand ambassador in Miami before transitioning to a regional position in the Northeast based in New York. In his new role, Jordan will cover all of North America. He will be supported by a dedicated team of six brand ambassadors across the US as Jordan works to elevate the brand and advance the Irish whiskey category. “I’m thrilled to see this role created,” Jordan said. “[It is] the result of so many people’s work on this brand over the years. To be able to work closely with our incredible ambassador and sales teams across the country is an absolute privilege, and I know our best days are ahead of us. “I’m incredibly excited to get out there and continue to share our amazing whiskey and brand story with everyone.” Over the past 10 years, Jordan has worked in the US in advocacy roles for Irish whiskey, covering key markets such as Philadelphia, Nashville, Los Angeles, New Orleans, and Miami. Teeling trade advocacy manager Douglas Graham-Leigh commented on the appointment: “Needless to say, we are looking forward to Gareth bringing his deep experience, excellence in execution and drive to continuing the growth and strength of Teeling Irish Whiskey.” Bacardi took sole ownership of the Dublin-based Irish whiskey distillery in June this year. Last week, Teeling entered the canned ready-to-drink market with the launch of Phoenix Twist. Related news Sustainability of people: the key to long-term success