Sweetmore Bakeries приобрела Fantasy Baking Co., получив первое производство на западном побережье США

Американская кондитерская Sweetmore Bakeries завершила сделку по покупке Fantasy Baking Co., что позволило ей расширить производственные мощности до шести объектов и укрепить позиции на рынке печенья и выпечки. Финансовые условия сделки не разглашались, однако руководство отмечает, что приобретение усилит стратегическое присутствие компании на всей территории США.

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Sweetmore Bakeries has acquired US peer Fantasy Baking Co., adding its first production base on the US West Coast. The financial terms of the deal for the California-based business were not disclosed. Discover B2B Marketing That Performs Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms. In a statement yesterday (25 August), Shore Capital Partners-backed Sweetmore said the acquisition supports its strategy of building what it describes as a “coast-to-coast network for premium sweet baked goods”. The Chicago-based group added the deal “further expands the company’s scale” and “strengthens its position” in the cookie and baked bar categories. Fantasy Baking becomes the sixth facility in the Sweetmore network. It joins Main Street Gourmet, Biscotti Brothers, Azteca Bakeries, Meurer Brothers and Sweet Eddie’s. Sweetmore Bakeries CEO David Veenstra said: “Fantasy Baking gives us a true West Coast manufacturing footprint and deeper category capabilities that strengthen our ability to serve customers’ various product needs nationwide. “Between their R&D bench strength and their reach into better-for-you trends, this addition makes Sweetmore an even stronger strategic national partner.” Founded in 1979, Sylmar-headquartered Fantasy Baking makes private-label and branded sweet baked products. Its line-up spans cookies, fruit-filled bars and dessert bars. The company also supplies protein and breakfast bars, dry blends, and ice-cream ingredients and inclusions. It also operates an in-house R&D lab. Fantasy Baking CEO Russ Case said: “For over 45 years, the Fantasy Baking team has built our business on doing right by our customers – innovation, quality, and service our partners can rely on. “Joining a like-minded partner like Sweetmore allows us to continue this tradition while providing access to scale and resources that will enable Fantasy to serve a broader audience and expand its capabilities.” The transaction follows Shore Capital Partners’ recapitalisation of Sweetmore last year. At the time, Richard Boos, a partner at the private-equity firm, said the investment will be used to support the bakery group’s “next phase of growth”.