Superloop ввел услугу PriceLock: за $25 абоненты замораживают тариф и скорость интернета на два года

Superloop has put a price on certainty, and it comes to $25. The ASX-listed challenger (ASX: SLC) launched Broadband PriceLock on Monday, 6 July 2026, letting eligible existing customers pay a one-off $25 to freeze both the list price and the speed tier of their plan for two years. Pay once, and the annual July price-rise email stops landing until 2028. Close to 10,000 customers have already signed up, and that's from a limited pool of invited existing customers, not the whole base. Demand like that, before any public rollout, tells you how raw the nerve is. Why now: the July price-rise ritual The timing isn't accidental. NBN Co's annual wholesale price change took effect on 1 July 2026, rising by an average of just under CPI (3.63% over the year to December 2025). On paper, that's modest. Most popular fixed-line tiers moved between $0 and $2.34 a month at wholesale, and the premium tiers (NBN 100, 500, 750 and 1000) held flat. Retail is another story. Providers lift plan prices on their own schedule, and this year Superloop, Dodo and others pushed retail prices up from 1 July. Telstra customers are looking at roughly $4 to $5 more a month, and TPG moved most of its plans up by $3 to $5. So the pitch writes itself: your bill climbs most Julys, whether or not the wholesale number does. Is $25 actually a good deal? Depends on your tier. Superloop is holding its NBN 100, 500 and 750 plans steady this July but lifting NBN 1000 by $6 a month, from $109 to $114. Run the numbers on that top tier. As WhistleOut worked out, an NBN 1000 customer pays at least $144 more across 24 months, so a one-off $25 saves them roughly $119. That's cheap insurance. On the tiers that aren't rising this year, the price case is softer, though you're still freezing your speed tier and hedging against next July (and the one after). One catch that's worth reading the fine print on: PriceLock holds the standard ongoing list price. If you're riding a promotional discount, that promo can still roll off. The $25 is non-refundable, but you can cancel or switch Superloop plans and carry the remaining lock across. What the exec says Superloop Group Executive Consumer Mehul Dave framed the offer around household budgets. "With global events continuing to place more pressure on household budgets, people are increasingly looking for more certainty in their everyday spending," Dave said. "Superloop's PriceLock gives our customers that predictability and the comfort of knowing their monthly broadband price and speed are locked in for the next two years." The retention play underneath the pitch A two-year price lock is also a two-year retention play. Every customer who pays $25 is a customer who's less likely to churn when a rival waves a sign-up discount. Both things are true at once: households get certainty, Superloop gets a stickier book. (Smart, honestly.) It also runs longer than the obvious comparison. TPG's price-beat guarantee matches rival pricing for 12 months. Superloop's paid lock stretches to 24. Whether Aussie Broadband, Optus and Telstra answer with their own versions is the thing to watch. Why iTWire readers should care Superloop has real scale now. The company posted its first net profit since 2020, climbed into the ASX 200, and now connects more than 731,000 homes and businesses across the Superloop and Exetel brands. It passed 250,000 connections on its wholesale deal with Origin Energy in March, it's chasing roughly 5% of the national NBN market, and Ookla has twice named it Australia's fastest fixed network. Superloop CEO and Managing Director Paul Tyler, the former NBN Co chief customer officer, has the company aiming past $1 billion in revenue by FY29. Locking hundreds of thousands of customers in for two years at a time fits that plan neatly. For households, the read is simpler. Broadband is one of the few bills that reliably climbs every July, and Superloop just offered to switch that off for $25. If you're on a tier that's rising, it's close to a no-brainer. If you're not, it's a small bet that next year's letter still comes. Either way, expect the rest of the industry to watch those sign-up numbers as closely as you will. Offer summary: a two-year price lock for a one-off $25 upfront fee, locking both the standard ongoing broadband list price and the speed tier for two years, with the option to extend afterwards at the prevailing market price. Terms and conditions apply. Details at superloop.com.