Аналитики: результаты Savers в 2025 году показали рост прибыли, но уступили рынку из-за слабых онлайн-продаж

Розничная сеть Savers зафиксировала рост операционной прибыли на 1,9% до 76 млн фунтов, однако доля рынка снизилась на фоне доминирования онлайн-каналов конкурентов. Эксперты отмечают, что высокие комиссии за доставку и недостаточное развитие цифрового присутствия не позволили компании воспользоваться общим ростом сектора красоты и здоровья в Великобритании.

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Following today’s release of Savers’ figures for the 52 weeks ending 27 December 2025; Tash Van Boxel senior retail analyst at GlobalData, a leading intelligence and productivity platform, offers her view: “Savers’ steady 3.2% growth in its FY2025 results, driven by offline investment, was not enough to ensure market share gains in 2025 in a market bolstered by a strong online channel performance. Savers’ store expansion has been moderate during the period, with 23 new stores opened in 2025, coupled with the refurbishment of existing locations. Given its investment in its store estate, Savers’ operating margin fell to 9.1% in 2025 (down 0.3ppts), despite achieving operating profit growth of 1.9% to £76.0m. The value player faced rising business costs, notably the increased employer National Insurance contributions. It will be vital for Savers to continue investing in its core categories, leaning on the essential nature of much of its proposition and using low pricing to set itself apart from its competitors. “The UK health & beauty market grew 5.8% in 2025, meaning the value health & beauty player significantly underperformed the market (-2.6ppts). Savers could not take full advantage of the robust online growth in the sector, with its online platform notably weak. Its delivery fees are a key deterrent for online shoppers, particularly given its value focus, and consumers are unwilling to pay £4.00 for standard delivery and £5.95 for premium, when they can pivot to the likes of Amazon, which stocks many of Savers’ core categories. The discounter offers a click & collect service, which is growing in popularity, and it can use its vast store estate to help support its online performance and better compete with online specialists. Nevertheless, its online platform differentiates it from other discounters and value players in the market, with Poundland and B&M both lacking transactional websites. Savers should expand and highlight its ‘Online Only’ section on its website, beyond the 12 items currently available, to incentivise consumers to shop more frequently online and improve its overall performance in 2026.”