Дизайнер Reese Cooper открыл первый розничный магазин в Лос-Анджелесе

Reese Cooper is putting down roots in Los Angeles with his first retail store. The 27-year-old designer is opening RC Outdoor Supply Los Angeles at 3300 West Sunset Boulevard in Silver Lake on Saturday. The 806-square-foot space will offer Cooper’s RC Outdoor Supply line and RCI footwear. For Cooper, who has lived in L.A. for a decade, the decision is both personal and strategic. “I see a shift in our company focusing more on direct consumer than wholesale,” he said. The timing also coincides with his 10th year in business. “It’s kind of like, if not now, when? You’ve got to do the big swing or the gamble at some point, and I feel good about the timing right now.” You May Also Like Cooper said he had been searching for a retail space for roughly two years before finding the Sunset Boulevard location, situated between his home in Atwater Village and his downtown L.A. studio. “I want to focus on home, and I feel very strongly like this is home at this point,” he said. Cooper was born in the U.S. and moved to London at age 11 before relocating to L.A. at 18, and he said his time in the city has been formative. Designed with PlayLab Inc., the store reflects the function-first approach behind RCOS. Cooper favored readily available materials over polished retail fixtures, using natural plywood, steel pipes and waterproof ripstop throughout. The fitting rooms are conceived like tents, with taut ripstop walls held in place by adjustable bungees, while movable fixtures allow the space to shift as needed. “Everything’s there for a reason because we just don’t have space to do something just for the sake of it,” Cooper said. The assortment centers on the categories that have become Cooper’s strongest business, including outerwear, bottoms, bags and footwear. Key pieces include the Owens fleece, Griffith running jacket, Reyes jacket, Sequoia shell jacket, Piper tote bags, Trail sacoche bag, Gabriel sneaker and Wilson boot 2.0. A shelving unit with Cooper’s archive of National Geographic magazines adds a personal touch. The store also comes as Cooper rethinks the traditional fashion calendar. With RCOS, he plans to focus less on seasonal collections and more on steadily building a core product system over time. “I’m thinking in terms of longevity as much as possible,” he said.