Фермерская ассоциация Манитобы представила новый логотип и обновленный цифровой образ

Rebranded Manitoba Canola Growers unveil new look Manitoba’s farm group for canola growers has a new logo and consolidated digital presence after a one-year review Manitoba Canola Growers has rolled out a fresh look and logo after a year-long review of how the organization represents its farmer members. Manitoba producers can expect to see the new brand on everything from research reports and field signs to hoodies and equipment. The rebrand also includes a consolidated digital presence under the handle @ManitobaCanola across social media and their website. WHY IT MATTERS Canola is a top crop for Manitoba farmers, with over 3.2 million acres estimated planted this year, according to Statistics Canada. The move wasn’t about changing who the Manitoba Canola Growers are, said Leanne Campbell, interim executive lead and communications director for the farm groups. It was more about making sure the brand properly reflects Manitoba canola farmers. “We wanted something that felt distinctly Manitoba, that farmers could see themselves in and that will carry us forward for years to come,” Campbell said. A very Prairie flavour The new visual identity favours Prairie colours and clean lines, developed after testing multiple layouts and concepts, according to a press release sent out by Manitoba Canola Growers on Aug. 11. Despite the visual overhaul, the organization’s core priorities haven’t shifted, said chair Jason Kehler. “Manitoba Canola Growers is still focused on creating value for farmers by investing in research that matters on our farms, growing demand for our crop and making sure Manitoba canola farmers have a strong voice,” he said.