Эксперт: униформа в отелях часто становится скрытым финансовым центром затрат

Hotel uniforms can become a hidden cost centre when operators focus on the initial purchase price rather than how garments perform in daily operations. Poor fit, unsuitable fabrics and fragmented sourcing can lead to alterations, replacements, emergency orders, wasted stock and additional administration. These costs can become more significant as hotel groups expand across multiple properties. Johnny Beig is founder and managing director of DIOZ Group, a global apparel and private-label manufacturing company. He argues that hotels should therefore treat uniform programmes as an operational and procurement issue rather than simply an apparel purchase. "The biggest hidden cost is that a uniform is never just a garment," Beig said. "If it is poorly designed, poorly fitted, or not built around the realities of hotel operations, the cost shows up in many places at once." Those costs can include staff discomfort, reordering, alterations, delays, waste and inconsistencies in how a hotel brand is presented, he added. Fit and fabric affect operations One of the most common mistakes hotels make is selecting staff uniforms primarily for their appearance, according to Beig. "Hotels sometimes approve a design because it looks good on a sample hanger or in a boardroom, but they do not test it properly across a real workday," he said. Hotel employees perform markedly different tasks over long shifts. Housekeeping staff may repeatedly bend, reach and lift, while restaurant employees carry items and move quickly between spaces. Front-of-house employees can spend much of a shift standing and interacting with guests. This makes fit, fabric and functionality operational considerations rather than simply design choices. "If uniforms are too tight, too loose, or not graded properly across genders and body types, employees feel restricted and uncomfortable," Beig said. Fabric can create similar problems. A material may have the appearance required by a hotel but still perform poorly if it does not breathe, stretches badly, wrinkles easily or wears down quickly. Functionality also needs to reflect the demands of individual roles. "Staff need uniforms that allow them to move, bend, carry, clean, serve, and work long shifts without constantly adjusting them," Beig said. "If a uniform does not support the job, it becomes a distraction." Persistent discomfort can affect employees' confidence and interactions with guests, while poorly performing garments can create avoidable replacement and maintenance costs. Frontline employees should therefore have a meaningful role in uniform design and selection, Beig said. Staff can identify problems with fit, overheating, restricted movement and durability that may not become apparent during a conventional fitting or management review. "The best programmes balance brand direction with practical employee input," he said. "Management can define the brand image, but staff can help shape the real-world performance of the garment." Fragmented sourcing raises costs The challenge becomes more complex as hotel groups expand across multiple properties. When individual hotels source uniforms independently, differences can emerge in suppliers, fabrics, colours, embroidery, trims and garment specifications. Small variations may appear insignificant at property level but can make it harder for a group to maintain consistent brand standards. "When each property sources uniforms differently, the brand quickly loses consistency," Beig said. "Even small differences in shade, fabric, trims, embroidery, or fit can make a multi-property hotel group feel disconnected." The problem is not only visual. Working with different suppliers can mean different lead times, approval procedures, quality standards and replenishment arrangements across properties, increasing administrative demands. Growth can expose weaknesses that were manageable when a hotel company operated on a smaller scale. Beig identified repeated sample rounds, late changes to branding, poor size planning, emergency reorders and inconsistent supplier quality among the areas where costs can accumulate. Storage, distribution and staff time spent correcting mistakes can add further expense. "Growth exposes whether a uniform programme is truly systemised or just being managed reactively," he said. "If the process is not clean before growth, it becomes much more expensive and stressful once the business scales." The lowest unit price, therefore, does not necessarily result in the lowest overall cost. Returns, remakes, additional approvals, shipping and early garment replacement can quickly erode any initial saving. Common standards across properties can help reduce that complexity while giving groups a clearer framework for purchasing, replacing and distributing uniforms as their portfolios grow. What hotel leaders should change Avoiding these costs requires uniform planning to extend beyond the purchasing function, according to Beig. Operations, human resources, procurement and frontline employees should have input early enough to influence decisions on design, sizing, fabric and functionality. Testing garments under real working conditions is particularly important. A prototype that performs well during a fitting may behave differently after hours of movement, repeated washing or exposure to the physical demands of a particular role. Planning also needs to extend beyond the initial rollout. As groups add properties and employees, size requirements, replacement stock, distribution and replenishment become more complex. For hotel CEOs and COOs, Beig's central recommendation is to change how uniform programmes are viewed. "I would tell them to stop treating uniforms as a simple apparel purchase and start treating them as part of the company's operating infrastructure and brand strategy," he said. That means establishing clear standards for fit, fabric and quality; involving operations, HR and frontline employees early; testing garments before approval; and developing supply and replenishment processes that can support growth across multiple properties. It also means considering the programme as a whole rather than focusing narrowly on the cost of the initial order. A uniform that is cheaper to buy but requires frequent replacement, creates administrative work or fails to meet the needs of employees may ultimately be the more expensive option. The objective is not simply to ensure that uniforms look consistent. A well-managed programme should support employees, protect the brand and reduce the operational problems that emerge once garments enter daily use. "A uniform programme should support the brand, make staff feel good, and reduce operational friction," Beig said. "When that is done well, it becomes an asset. When it is done poorly, it becomes a hidden cost centre." "The real cost of getting hotel uniforms wrong" was originally created and published by Hotel Management Network, a GlobalData owned brand.