Компания Pine-Sol запустила вирусную маркетинговую кампанию с оригинальной музыкой и лимитированными ароматами

For those of us outside of America, Pine-Sol is a cleaning brand that has existed since 1929, which exists under the Clorox Company. Originally made with pin oil, hence the name, it is a staple in American cupboards and under sinks as a reliable cleaner. This is all necessary background for its marketing, which is, well, insane. The Pine-Sol marketing that has being going on across short video platforms across TikTok, Instagram and YouTube involves an entire cast of characters, unique animation (usually involving moving static images around the screen), a special type of humour and even crossover events with Brita filters (another Clorox brand) which is currently using a similarly bizarre marketing campaign involving a shark mascot. One last part of this that we didn’t mention is the music. You could call all of this a bit silly and obviously made to be viral with weirdness, but the music that has been created for it is actually superb. Our favourite is called OMG Da Pine, which we unironically have in our daily playlist that gets a lot of listens. With that introduction and context you can now appreciate a new song that has been released by Pine-Sol which is also a fun listen even though, at the end of the day, it’s made to do something so pedestrian as selling cleaning products. The song, which we have embedded below, doesn’t seem to have a song, but it is meant to promote a new apple cinnamon product which are two scents synonymous with American Autumn. Pine-Sol is also focusing heavily on TikTok users by selling this limited edition item through the TikTok shop here. Pine-Sol has been using TikTok shop to test out and sell special products since May this year, and it seems to be going well for the company since it has continued. “Going well and still going” is a sentiment for the entire Pine-Sol marketing campaign. This weird, new age way to market is really clever and it has worked on us as we’re following the account on Instagram even though we can’t even purchase any of these products locally. We also hope more music comes out of this marketing and the new song, embedded below, is just a shorter version of a full track to be released later. Let's talk tech! Get the tech news you want to read. Take our reader survey and tell us how we can help you better.