Компания Pi Insight обновляет бренд и расширяет услуги для удвоения бизнеса

Travel retail data and research company Pi Insight has expanded its service offering as part of plans to double the size of its business. The UK company, which works with industry associations including the European Travel Retail Confederation (ETRC) and Tax Free World Association (TFWA), has refreshed its branding with a new website and corporate logo. Pi Insight said the repositioning brings together its consultancy, intelligence, analytics and content capabilities, with the website designed to act as a central hub for shopper and industry insights. The company plans to provide a range of free resources including blogs, commentary, data, newsletters, infographics and social media content covering consumer behaviour and industry performance. Pi Insight Managing Director Stephen Hillam said: “We want to be the voice of the industry when it comes to consumer and industry insights, intelligence and knowledge. We have based the website redesign around this. The intent is to be the go-to place for stakeholders to understand key industry dynamics so they can confidently develop insight-led strategies. “For us, it’s not purely about sales. We are here to support the global travel retail industry in providing differentiated value to stakeholders via insights that are on-trend, relevant, high-quality, cost effective, and most importantly, actionable.” The development follows a period of growth for Pi Insight, with the company adding new clients, employees and office premises during the past 12 months. Pi Insight will also release its 2026 Global Shopper Study in September, bringing together shopper insights across 14 global travelling and duty-free spending nationalities. Pi Insight Client Success Manager Sabeen Ditta added: “Working with clients as a strategic extension of their team and identifying clear, actionable intelligence is at the heart of what we do. “With our new website and closer integration of our consultancy, analytics and insight capabilities, we are better placed than ever to support brands and retailers with the clarity to drive strong commercial outcomes.”