В Performics India повысили до старшего директора по контенту специалиста, ведущего стратегии SEO и AI-поиска

Performics India, the performance marketing arm of Publicis Groupe, has promoted Rajeshree Kasle to the role of Senior Director – Performance Content. The elevation recognises her sustained contribution to the agency's content and search practice and her role in shaping performance-led content strategies for some of the country's leading brands. In her expanded mandate, Kasle will drive the agency's performance content charter — spanning SEO, GEO (Generative Engine Optimisation), and AI-led search — while continuing to build and mentor high-performing teams and deepen client outcomes. A seasoned performance and content specialist, Kasle has been an integral part of the Performics India leadership bench, working across the agency's search and content offerings at a time when discovery is being rapidly redefined by AI. Her track record includes mentoring teams, steering brand growth journeys, and navigating the shift from traditional search optimisation to an AI-first search landscape. Reflecting on the elevation, Rajeshree Kasle said, "This moment feels like the sum of many small wins — every tough call, every setback, and every win along the way. I'm grateful to the leaders and teams who backed me to think bigger and lead better. As we head into this next chapter, I'm excited to bring fresh value to our clients, keep nurturing strong teams, and play my part in the road ahead." She credited the leadership team — including Atique Kazi, Gaurav Jhala, Cyrus Shroff and Shashank Salve — for their encouragement and guidance, and acknowledged her wider team for their trust and resilience through demanding delivery cycles. The promotion comes as Performics India doubles down on its search and AI capabilities, positioning content and performance as a unified growth lever for its clients across sectors including BFSI, and reinforcing its focus on the evolving SEO, GEO and AEO ecosystem.