Фестиваль джазовой музыки в Валлехо отменен из-за низких продаж билетов

Vallejo’s Jazz Festival, the subject of confusion when it was announced as “inaugural” in January, has a new description. Postponed. The event — organized by outside promoter California Event Company — had been scheduled for July 18 and 19 at Barbara Kondylis Waterfront Green, with performers including Stokley, Eric Darius and the Bay Area-based Escovedo Family. Last week, the company announced through Eventbrite that the festival had been postponed, saying a new date and location would be announced at a later time. As of Wednesday, no additional information had been released. The company said ticket holders should expect an email directly from Eventbrite regarding their purchases. The Times-Herald reached out to California Event Company for comment but did not receive a response before publication. “We understand that the promoter canceled the event last Thursday due to low ticket sales,” said City of Vallejo Public Information Officer Robert Briseño. “The City of Vallejo is not involved in the production beyond issuing the event permit,” he added. “We also understand that the promoter is working to refund tickets that were purchased, and that the ticketing agency, Eventbrite, currently lists the event as postponed.” The announcement, for longtime local promoter Jeff Trager of Frazier Trager Presents, brought about a renewed discussion on the festival’s marketing as Vallejo’s “inaugural” jazz festival — a description that local jazz lovers say is simply not true. Trager, who recently celebrated hosting his fifth Dock of Bay Music Festival on Mare Island, said Vallejo has hosted several large-scale jazz festivals over the years, including those organized by longtime promoters Carol Larson and Kristy Juliano. “It’s a shame,” Trager said. “People are music lovers here. We have a lot of history of music here.” The music festival, he added, felt “doomed from the beginning.” The festival also created unexpected confusion for his company. “I was getting calls from people saying that they bought tickets thinking my company, FT Presents, was putting on this event and spending a lot of money to do so since we just did a five-year run with the Dock of Bay Mare Island Music Festival drawing crowds up to 4,500 people,” Trager said. Despite the disappointment, Trager said he hopes the experience serves as a lesson for outside promoters looking to bring events to Vallejo. While the news of its postponement brought confusion and disappointment, Trager hopes that it is a learning opportunity for the host company and the city. “I hate to see it happen to Vallejo,” he said. “Somebody comes in from out of town, doesn’t know the market that well, and then people get let down. That’s what happened.”