Океанский парк Гонконга расширяет образовательные туры по Азии с использованием ИИ

Ocean Park Hong Kong has scaled its established education programmes beyond home grounds, tapping educational organisations from other locations in Asia. Currently, it offers more than 10 study tour programmes for primary and secondary students from China and overseas. The latest addition, named Endangered Species Conservation Pioneer, was launched during financial year 2024-2025, introducing students to the concept of the IUCN Red List of Threatened Species and representative animals through guided tours of the Sloth and Friends Studio, Amazing Asian Animals, and the Hong Kong Jockey Club Sichuan Treasures at the park. Rosalind Siu, executive director, sales, marketing and entertainment of Ocean Park Corporation, said: “By integrating artificial intelligence (AI) technology, the programme presents the survival dilemmas faced by animals from multiple perspectives, raising students’ awareness of the importance of protecting animals and their habitats. “Indeed, the park inspires students’ enthusiasm for learning while strengthening their awareness of ecological conservation and environmental stewardship. Through activities that combine nature play with experiential learning, we offer age-appropriate educational programmes for students of all ages. These activities help cultivate a love of nature, deepen understanding of the importance of environmental conservation, encourage environmental protection, and spark curiosity in scientific inquiry.” Since 2024, the park has welcomed over 20,000 students from China, Japan, South Korea and South-east Asia. China remains its largest source market owing to proximity, strong transport connectivity, and growing interest in experiential learning among schools and parents, according to Siu. Meanwhile, Taiwan and other nearby Asian markets benefit from short travel times and straightforward logistical arrangements. South-east Asia is another promising market as outbound learning programmes gain popularity in the region. Siu added: “For inbound study tours, Ocean Park Hong Kong will continue to broaden exposure among school groups from China, South-east Asia, Taiwan, and selected international school networks. In addition to coastal cities in the GBA, the park has developed a more diversified range of source markets for our educational offerings in financial year 2024-2025. These include inland cities such as Urumqi, Changsha and Guiyang, alongside Beijing, Hangzhou, Taiwan, and overseas countries like Australia. This broader geographic coverage helped in building a stronger region-wide demand.” Apart from participating in study tour forums and conferences for network building in China, the park has arranged familiarisation tours and trade briefings for study tour organisers, travel agencies, and educational institutions in source markets including the Philippines, South Korea, Singapore, and Japan. A tailor-made session for the Singapore National Institute of Education was conducted in March 2026. To align with the Hong Kong Tourism Board’s targets for the youth and study tour segment outlined in its 2026-2027 Work Plan, the park offers a portfolio of curriculum-linked learning programmes integrating experiential learning, conservation education, STEM exploration and sustainability, designed to support key United Nations Sustainable Development Goals.