Leicester Tigers сменил пивного партнера: после 30 лет сотрудничества с Everards клуб заключил долгосрочное соглашение с BrewDog

Клуб регби Leicester Tigers объявил о завершении 30-летнего партнерства с пивоварней Everards и заключил многолетнее соглашение с BrewDog, которая станет официальным поставщиком пива с сезона 2026-2027. Несмотря на расставание, руководство клуба выразило благодарность за поддержку, а Everards пообещал продолжать обслуживать болельщиков в своих пабах по всему графству.

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No Tiger at Leicester Tigers after 30-year deal comes to an end

No Tiger at Leicester Tigers after 30-year Everards deal comes to an end Leicester Tigers have announced a multi-year partnership with a new brewery Everards brewery say they are disappointed after their long-standing partnership with Leicester Tigers ended after 30 years. ‌ Leicester Tigers announced on Tuesday, September 8, that they have agreed a multi-year partnership with BrewDog, who will become their official beer partner from the start of the 2026-27 season. ‌ The end of the partnership with Everards means that the brewery's iconic Tiger ale will no longer be served at the Mattioli Woods stadium, in Welford Road. ‌ While the long-standing partnership is coming to an end, Everards reminded Tiger ale and Leicester Tigers fans alike that they can continue to enjoy a pint of Tiger while watching the game at many Everards pubs across Leicestershire. Julian Everard, chair of Everards of Leicestershire, said: "We're incredibly proud of our association with Leicester Tigers over the past three decades. ‌ "While we're naturally disappointed not to have secured a new partnership agreement, we remain passionate supporters of the club and wish everyone at Leicester Tigers every success for the season ahead. "We look forward to welcoming Leicester Tigers supporters to all our pubs and beer hall to continue to celebrate our wonderful local rugby team and our amazing local communities." Article continues below Leicester Tigers' chief commercial officer, Mark Foster, said: "I'm pleased to announce that BrewDog will be joining Tigers as our official beer partner on a long-term deal. "They are fully committed to supporting Tigers and the local community, and we look forward to working with BrewDog to offer fans refreshment on matchdays. "I'd like to take this opportunity to thank Everards for their exceptional support over a number of years. They went from partners to friends, and their people will always be welcome at Mattioli Woods Welford Road."