Карамель стала самым популярным вкусом M&M по данным нового исследования

This Is the No. 1 M&M Flavor in America, According to a New Report Key points - Caramel M&M’s are the most-searched M&M’s flavor nationwide, according to a new report. - The report analyzed a year’s worth of Google search interest for 45 M&M’s flavors, offering a snapshot of which varieties generate the most online attention. - Specialty and limited-time flavors drew more regional interest, while longtime favorites such as Original and Peanut M&M’s remain popular across several states. Take a stroll down the candy aisle, and you’ll find no shortage of unexpected flavors. That’s especially true of one longtime favorite: In the decades since M&M’s debuted in 1941, the candy-coated chocolates have been reimagined in an ever-growing range of flavors. But new data suggests that when it comes to M&M’s, some flavors have more staying power than others. Caramel M&M’s are the most-searched M&M flavor in the country, according to a new report from the life insurance platform Coventry Direct. They are also the top-searched variety in 12 states, including Minnesota, Ohio, Tennessee, and Mississippi, pointing to the flavor’s enduring popularity since its debut in 2017. “M&M’s are a useful candy barometer because they’re very familiar and constantly being reinvented,” Coventry Direct content team researcher Kyle Beierlein tells Food & Wine. “The original candy has decades of recognition and tradition behind it, but the brand also keeps introducing new centers, textures, and seasonal flavors.” Related: This Swedish Candy Is Taking Over U.S. Shelves — and It’s Unlike Anything You’ve Tried To compile this ranking, researchers at Coventry Direct analyzed Google search interest for 45 of the most popular M&M flavors as designated by the M&M’s Fandom Wiki. Data span from May 2025 to May 2026, yielding results at the national level and on a state-by-state basis. Here’s what the report found. Americans still search for Original and Peanut M&M’s While Caramel M&M’s dominate searches nationwide, tried-and-true Original M&M’s lead in 11 states, with much of that interest concentrated in the Northeast and parts of the West. Advertisement Peanut M&M’s take the No. 3 spot, ranking as the most-searched variety in six states. The longtime favorite, which debuted in 1954, is especially popular in the South, leading searches in states including Georgia and Arkansas. Editors at Food & Wine are inclined to agree with those fans: Last year, we named Peanut M&M’s one of the best Halloween candies of all time. “The peanut plus candy-shell crunch combo offers something extremely texturally satisfying,” writes F&W’s Adam Rothbarth. Related: Copenhagen's 'Fredagsslik' Tradition Translates to 'Friday Candy' Fudge Brownie and Dark Chocolate M&M’s follow, each leading searches in four states. Interest in Fudge Brownie is concentrated largely in the South, including Florida and North Carolina, while Dark Chocolate draws the most searches in several Midwestern states. Less widely available flavors, including White Chocolate, Pretzel, and Peanut Butter Cinnamon Roll, each take the top spot in just one state. New M&M flavors find regional fans Seasonal and limited-time flavors, including White Chocolate and Caramel Cold Brew, capture attention on a smaller, more regional scale. Oregon’s preference for Caramel Cold Brew, for example, could be tied to the Pacific Northwest’s strong coffee culture, explains Beierlein. For fans who gravitate toward newer flavors, M&M’s regularly refreshes its lineup: Recent releases included PB&J and Strawberries & Creme varieties. “Specialty flavors have a built-in curiosity factor,” Beierlein adds. Still, familiar favorites have staying power. “Our results suggest Americans enjoy experimenting, but they’re not clearing the classics out of the candy bowl anytime soon.” Read the original article on Food & Wine