Болгарский бренд Zeneri запустил производство носков с запатентованной трехзонной структурой

Hosiery/Seamless New Zeneri collection based on stay-up sock technology Zeneri’s five-year journey to perfect its socks wasn’t just about crafting an innovative design; it was about the company’s commitment to uncompromising quality. © Zeneri 1st September 2026 Knitting Industry  |  Sliven, Bulgaria Premium Bulgarian men’s sock brand Zeneri has begun commercial production of a new collection based on its patented three-zone knitted architecture, developed to prevent socks from sliding down the leg while maintaining comfort. The technology, protected by European Patent EP3998888, is the result of five years of research, development and testing. Zeneri says successive knitting structures and prototypes were evaluated before the company arrived at the three-zone construction now being introduced commercially. The patented architecture takes a different approach to conventional sock retention. Traditional hosiery typically concentrates elastic tension in the welt, creating a relatively narrow high-pressure band at the top of the sock. Zeneri instead distributes support across three knitted zones, with compression decreasing up the leg and a dedicated stability zone positioned at the ankle. According to the company, the ankle zone plays a key role in determining the position of the sock, allowing retention to be achieved through the knitted structure rather than through silicone bands or additional grip finishes. Materials coming into direct contact with the leg are laboratory tested before entering production. Elastic fibres are knitted so they remain wrapped inside the cotton yarn rather than running bare against the skin. Zeneri says this construction enables the graduated compression structure to retain its shape while remaining breathable and avoiding excessive tightness. The socks also feature hand-linked toes. The retention technology has enabled Zeneri to reconsider the traditional length of formal men’s socks. Over-the-calf styles have historically provided a practical way of preventing exposed skin when shorter socks slip down. By addressing slippage through the knitted structure itself, Zeneri says it can offer a shorter silhouette while maintaining the coverage expected from formal business hosiery. The commercial collection comprises three lines built around the same patented base structure. A formal range is designed around established business dress conventions, while a heritage collection reinterprets traditional Bulgarian textile motifs. A third line offers more contemporary, pattern-led designs. Production takes place at a facility in Sliven, an established Bulgarian textile manufacturing region, using Lonati circular socks knitting machinery. The current collection is knitted in combed cotton and targeted at premium and luxury menswear markets across Europe. “I still believe the most meaningful revolution in this industry was never about design. The real test was whether a sock could hold its place on the leg all day and still let the body underneath forget it was there,” said Ivan Todorov, founder of Zeneri. “After five years of R&D, I don’t know of anyone else who has managed both.” Zeneri is presenting the collection to trade buyers through Modern Showroom Milan and is also selling the range online. Recent trade fair appearances have included Expo Riva Schuh in Riva del Garda, Italy, and CIFF in Copenhagen. The company reports growing interest from independent menswear retailers and has begun placing the collection with boutique stockists across Europe. Its next scheduled trade fair appearance will be at MICAM Milano. Alongside commercialising its own collection, Zeneri says it is open to discussing licensing of the patented technology with manufacturers operating in adjacent hosiery categories. Business intelligence for the fibre, textiles and apparel industries: technologies, innovations, markets, investments, trade policy, sourcing, strategy... Find out more