ABC признана самым доверенным медиабрендом Австралии восьмой год подряд

Most trusted… ABC or SBS? It's that time of year when everybody lays claim to being the "most trusted" media. - Published by David Knox - on - Filed under News Claims about being the Most Trusted always surface at this time of year when broadcasters are showcasing their content to advertisers and media. This week SBS claimed it was the Most Trusted Commercial News Brand, according to the Reuters Digital News Report 2026, which put both ABC and SBS at 66% for Trust. Meanwhile the ABC has been recognised as Australia’s most trusted media brand for the eighth consecutive year, receiving the 2026 Roy Morgan Most Trusted Brand Award in the media category. Given the phrasing variations, both things can be true. “Trust must be at the heart of the ABC’s relationship with Australians,” said ABC Managing Director Hugh Marks. “At a time when reliable, independent media has never been more important, the ABC remains deeply committed to serving all Australians with accuracy, integrity and purpose.” The ABC has led the media category every year since the awards began.