Ритейлер Morrisons заключил стратегическое партнерство с NIQ для роста доли рынка

UK retailer Morrisons has entered into a strategic partnership with consumer intelligence company NIQ to support market share growth through data analytics. The retailer highlighted that the market environment continues to evolve, and NIQ’s Full View framework offers a broad range of data to support faster decision-making. Jen Price, customer director at Morrisons, said, "We're excited to be launching this new collaboration with NIQ, which will deliver product and category intelligence across the full breadth of our retail channels, unlocking value through great insights and helping us make the right decisions quickly, to drive our future growth." Goals Of The Collaboration As part of the strategic partnership, NIQ will provide Morrisons with key insights into product and category trends and changes in consumer behaviour. The collaboration will offer access to data that will support agile decision-making, while the broad insights from NIQ also offer increased visibility across all channels. In addition, the partnership will provide Morrisons with automated reporting and self-service analytics. NIQ will also support the retailer through the use of AI-powered tools to identify growth opportunities. Data-Driven Intelligence Morrisons highlighted that the partnership builds on a wider industry focus on data-driven intelligence, covering market performance, consumer behaviour and technology. Russell Sylvester, retail vertical lead for UK and Ireland at NIQ, said, "Retailers today need the ability to seamlessly turn insight into action. "By combining market measurement, consumer intelligence, omnichannel analytics, and advanced capabilities within a single ecosystem, we aim to support Morrisons in building a robust platform for future growth."