MiQ представила в Индии AI-платформу для управления видео-рекламой и стала партнером YouTube

MiQ, the global programmatic services and technology partner, recently concluded its ‘Total Video Solutions in the Age of AI’ event in Gurugram. The event discussed the YouTube Activation Partner Program (YTAP), in which MiQ is an inaugural member, and featured a deep dive into its offerings in the Advanced TV space. The evening also featured a demonstration of MiQ Sigma, MiQ’s AI-powered advertising technology, and how it is being extended in India through partnerships with Google, Pixability and Samba TV to address planning, activation and measurement challenges across the fragmented video ecosystem. The Total Video Solutions event brought together brand marketers, agency leaders, and industry experts for an in-depth look at how MiQ is using AI, data and strategic partnerships to connect consumer watching behaviours across the fragmented ecosystem and how this is reshaping video advertising in India. Opening with an overview of MiQ's six year growth journey in India, it explored the evolution of video consumption in the market, the industry's growing complexity, and how MiQ Sigma is helping marketers navigate it. This was followed by a leadership panel on ‘Next Chapter of Video at MiQ: Global Innovation, Local Impact and What’s Ahead’ moderated by Varun Mohan (Chief Commercial Officer, MiQ) in conversation with Ribhu Mishra (VP - Revenue, MiQ India), Sachi Gurudanti (Director - Product, MiQ India) and Tom Richards (Senior VP - Product, MiQ). Varun Mohan, Chief Commercial Officer, MiQ said, “India's video ecosystem is at an inflection point as consumer presence is increasingly fragmented between channels and platforms. Video remains one of the largest opportunities in India, and at MiQ we are helping marketers drive performance in this ecosystem by unifying data, platforms and measurement into one system through our proprietary AI platform, MiQ Sigma. Our deep expertise in YouTube and the ability to connect it to the wider video ecosystem is what helped us qualify for the YouTube Activation Partner program, and paired with the advanced capabilities of MiQ Sigma, we are giving Indian marketers the leading industry tools to implement that shift.” Max Stolton, YouTube Activation Partner Lead at Google said, “We are very excited to be part of the event hosted by MiQ and talk about the YouTube Activation Partner Program. The YTAP program aims to help advertisers of every size find the right partners with the capabilities to unlock the full value of the YouTube ecosystem, and MiQ is a key partner in that effort through its technology MiQ Sigma and broader campaign management capabilities across YouTube and Connected TV. India is a vital market for YouTube, and a platform Indian audiences genuinely love and trust - and this helps us enable our advertisers to build authentic, meaningful connections with our vast audience in the subcontinent at scale. Our growing suite of campaign management solutions and AI integration tools offers advertisers more ways than ever to drive real business outcomes in the rapidly growing India market.” Through the evening, guests also heard from an expert panel, “From YouTube to CTV and Beyond: connecting the modern consumer journey in a fragmented ecosystem”, which explored how brands are navigating an increasingly fragmented video landscape. The conversation delved deep into how marketers can connect the diverse formats within YouTube with TV both traditional and streaming, social and online video to build a more unified, full-funnel video strategy. The panel also shared insights on how data, AI and technology are transforming planning, activation and measurement and helping brands unlock greater efficiency, incremental reach and ultimately stronger business outcomes. Adding to the evening’s experience was a live performance by celebrated playback singer and India’s first Indian Idol winner Abhijeet Sawant, closing the event’s conversations and celebrations on a high note. The event builds on MiQ’s strong foundation in India’s programmatic sector, and was a showcase of how it is offering marketers with intelligent solutions to help navigate this rapidly evolving ecosystem and drive stronger business impact.