Турецкая сеть Migros увеличила продажи на 4,5% и открыла 115 новых магазинов в первом полугодии

Turkish supermarket chain Migros Ticaret invested TRY 6.3 billion (€112.2 million) in the first half of its 2026 financial year, a figure that includes the rollout of new technologies such as self-checkouts, R&D IT, and electronic shelf price tags. Cutting operational costs resulted in savings equal to 0.42% of its total sales, almost completely offsetting a 0.50% drop in profit margin (which fell to 21.6%), according to the company. During the reporting period, Migros also decided to bring its subcontracted distribution centre workers onto its direct payroll while signing a collective bargaining agreement above the rate of inflation. This directly squeezed margins, lifting warehousing costs by 20 bps and contributing to the decline in gross margin. To protect cash flow, Migros Ticaret deferred its credit card settlements with banks, cutting credit card commission expenses by 36.3%, saving over TRY 1.3 billion (E23.1 million) and reducing overall financial expenses by 16.5%. Net Sales And Profit Growth Net sales for the second quarter reached TRY 124.4 billion (€2.2 billion), a 2.7% year-over-year increase, bringing total first half sales to TRY 241.3 billion (€4.3 billion), up 4.5%. Consolidated quarterly EBITDA reached TRY 5.3 billion (€94.4 million) with a 4.3% margin, growing to TRY 11.0 billion (€196 million) in the first half with a 4.5% margin. Migros Ticaret generated a quarterly loss of TRY 645 million (E11.5 million), but recorded a net profit of TRY 1.1 billion (€19.6 million) for the first six months. According to Nielsen data, Migros Ticaret’s market share reached 9.7% in total FMCG and 15.3% in modern FMCG markets. E-Commerce Boom, Network Expansion The retailer’s online channels (Migros One and Migros Yemek) were primary growth drivers during the quarter. The Migros One online grocery and meal delivery platform delivered 21% real growth and added 0.8 million active users, taking the total to 6.6 million. Online meal delivery platform Migros Yemek reported a 60% annual growth in orders, while gross merchandising value was up 70%. Migros opened 64 new locations during the quarter, taking total store first-half additions to 115, while closing 19 underperforming Mion stores, bringing the total store count to 3,830. The retailer remains on track to reach its end-year goal of 180-200 new store openings. Migros maintained its full-year guidance and expects net revenue growth at the lower end of its 5% to 7% target range, with a consolidated EBITDA margin of 6%-7% under IAS 29.