Компания Miele объявила о партнерстве с олимпийской чемпионкой Эммой Маккион для продвижения линейки пылесосов Guard

Miele has partnered with Australia’s most decorated Olympian, Emma McKeon, to champion its Guard Vacuum range, bringing together two names recognised for precision, consistency and excellence. As an elite athlete, McKeon understands the importance of creating the right environment to support everyday wellbeing and performance. Combined with her Bachelor’s Degree in Public Health and Health Promotion, she has developed a strong appreciation for the everyday habits that contribute to a healthier lifestyle. That shared commitment to quality, performance and long-term wellbeing formed the foundation of the partnership. Selected models within the Miele Guard range carry the Sensitive Choice blue butterfly, approved through the National Asthma Council Australia’s Sensitive Choice program. Featuring Miele’s sealed bagged system and, on selected models, HEPA AirClean filtration, these vacuums are designed to help capture and contain fine dust, pollen and other airborne particles, supporting cleaner indoor environments. Of the partnership, McKeon said: “Throughout my career, I’ve learnt that performance isn’t just built in training, it’s shaped by the routines and environment that support you every day. Creating a home that feels clean, comfortable and well cared for has always been important to me, so partnering with Miele felt like a natural fit.” She added: “A clean home can make such a difference to how a space feels, and that’s what I appreciate about the Miele Guard range. It combines thoughtful design with powerful performance, making it easier to maintain a home that feels comfortable and cared for.” Miele Australia and New Zealand marketing director, Lisa Saunders said the partnership reflects the values that have underpinned the Miele brand for more than 125 years. “Together, Miele and Emma share the belief that small habits practiced consistently can make a meaningful difference to everyday wellbeing. Whether in elite sport or in the home, lasting quality comes from doing the fundamentals exceptionally well, making this partnership a natural alignment in line with Miele’s brand promise of Immer Besser – Forever Better. “Emma’s background in public health, together with her experience as an elite athlete, gives her a genuine appreciation for the everyday habits and environments that support wellbeing. We are proud to partner with someone who authentically shares our belief that performance should deliver meaningful everyday benefits.” The Miele Guard range is available in a variety of models, including the Guard L1 Cat & Dog, Guard L1 Allergy, and Guard L1 Comfort XL, with prices starting from RRP $499.