Loro Piana запустила рекламную кампанию 2026 года в художественных музеях Хьюстона

MILAN — Once again, Loro Piana is collaborating with unique cultural institutions, continuing its commitment to preserving and celebrating the arts. The Italian luxury brand selected the Menil Collection in Houston as the stage of its fall 2026 ad campaign, including the private home of collectors and patrons of the arts John and Dominique de Menil, as well as the Rothko Chapel. Loro Piana tapped an intergenerational cast for the campaign, which was lensed by the brand’s longtime collaborator Mario Sorrenti. The cast ranges from Sigrid de L’Epine and her husband, artist Jean-Charles Blais, to models Colin Otto, Jacqui Hooper, Jackson Giles, Long Li, Noor Khan, Robert Forrest and Selena Forrest. You May Also Like “Working on this campaign for Loro Piana within the extraordinary de Menils’ landscape was truly inspiring,” Sorrenti said. “The synergy between the collection’s refined elegance and the timeless, art-filled environments created by John and Dominique de Menil was profound. It allowed us to capture a natural, unforced beauty, a quiet dialogue between the clothing and these spaces that felt both intimate and expansive.” Loro Piana is also supporting the Menil Collection ahead of its 40th anniversary in 2027 and its December gala, and contributing to the Rothko Chapel’s Opening Spaces project, reaffirming its commitment to preserving cultural institutions and making art accessible to future generations. “It was a pleasure to work with Loro Piana,” said Rebecca Rabinow, director of the Menil Collection. “When their team visited the Menil Collection this spring to photograph the campaign, it quickly became apparent that the Loro Piana ethos finds a parallel with that of the Menil Collection — the attention to detail, a curiosity about what one sees or experiences at any given time, and an embrace of creativity in all its forms.” Loro Piana’s “contribution advances the Menil’s mission of offering world-class art and vibrant programming to all visitors, free of charge,” Rabinow added. Opening Spaces is a project dedicated to preserving the Rothko Chapel’s building and expanding its north campus. Financial details were not disclosed. The de Menil couple moved to Houston in 1941, commissioning Philip Johnson to design their personal home in 1949 with interiors by couturier Charles James. The Menil Foundation was established there in 1954, and their home is now a city landmark. They commissioned Mark Rothko to create a suite of paintings for a meditative chapel in 1964, which has used — and continues to use — art, public programs and dialogue to promote human rights and social justice. The chapel opened in 1971. Conceived as a space for contemplation, it houses 14 monumental paintings by Rothko, created specifically for the building. The de Menils tapped Renzo Piano to design the Menil Collection’s main museum building, which opened in 1987, housing both temporary exhibitions and galleries dedicated to the permanent collection over a 30,000-square-foot space, and, in 1995, the Cy Twombly Gallery opened on the campus. With this latest campaign, Loro Piana continues its tradition of choosing striking locations with a rich artistic heritage. Previous campaign locations have included Casa Rotonda, the Italian retreat carved into the rock by architect and designer Cini Boeri; Casa das Canoas in Brazil, designed by the Brazilian architect Oscar Niemeyer; Villa Santo Sospir, the house adorned with frescoes by avant-garde French artist Jean Cocteau, and Balthus’ Grand Chalet, La Colombe d’Or and la Fondation Maeght in Saint-Paul-de- Vence.