К-Лавь запускает новый бренд Goodsource для охвата поколения Z через подкасты и живые события

K-LOVE is chasing one of radio’s most sought-after audiences with a brand built specifically for it. Goodsource, the parent company’s newest venture alongside its K-LOVE and Air1 networks, delivers podcasts and live events created by young adults for a Gen Z audience. Goodsource targets current college students and young adults through platforms including podcasts and live events. The brand’s content is created by Gen Z creators for a Gen Z audience, built around biblical conversations, worship gatherings, and discussions of the challenges young adults face today. Goodsource’s inaugural lineup includes four podcasts: How to Be Him, Made for More, Gritty Gospel, and Open Invitation. K-LOVE, which operates more than 1,100 broadcast signals across all 50 states, has added several executive roles over the past year, including new Chief Media, Chief Marketing and Communications, and Chief Financial officers, as the ministry continues to expand its reach beyond terrestrial radio. K-LOVE CEO Tom Stultz said, “This generation faces numerous challenges that have contributed to a decline in overall mental well-being. Amid societal confusion about sexuality, anxiety, loneliness, and thoughts of suicide, many are reaching out, longing for God’s wisdom and guidance. We feel it’s important to meet the Gen Z population where they are with the hope of Jesus and promises from God’s word.” Goodsource Director John Tyler said, “K-LOVE has always been about sharing hope and encouragement. Now, we’re expanding that mission with Goodsource, creating shows, podcasts, and conversations that help young adults grow in faith, discover purpose, and follow Jesus. We encourage you to share Goodsource with the young adult in your life.”