Макияжист Джейми Гринберг запустила бренд с инновационным средством для снятия косметики

Los Angeles-based makeup artist Jamie Greenberg started out working at Ulta Beauty and Bloomingdale’s makeup counters. Now, more than 20 years into her beauty career, she counts Kaley Cuoco, Chelsea Handler, Tracee Ellis Ross and Kristen Stewart as regular clients and lends her talents to campaigns and brands including Almay, Glossier and Burt’s Bees. “Skincare is the first step to perfect makeup,” Greenberg says. “Always curl your lashes and fill in your lash line. Don’t be afraid to step out of your comfort zone.” Over on her Instagram account, Greenberg peddles other makeup and skincare pointers, but perhaps the most direct way she benefits the masses is through her brand. Launched in 2020, Jamie Makeup showcases Greenberg’s efforts to offer multi-tasking, easy-to-use products. “Every product that I’ve created for my line was out of my own necessity,” Greenberg says. “I’ve always been inspired to make the products I wish I had in my kit.”  This line of thinking inspired the Best F*ing Makeup Remover (B.F.M.R.) Mist. “I wanted to make something that truly removed all makeup easily,” she explains. “I also wanted to prioritize creating something sustainable, vegan, cruelty-free and sensitive-skin friendly. It was important to me that the product be moisturizing and light, especially compared to how stripped other products can leave the skin feeling. I was really thinking of all my lazy girls, because it truly does dissolve makeup and leave the skin soft and refreshed.”  More is in store — “the future of Jamie Makeup will hold more innovative, solution-based products,” she hints. And while the beauty professional is surrounded by the world of high glam as a makeup artist to the stars, the best advice she gets is perhaps found right at home. “My daughter is a total minimalist compared to me and all of the products I use,” Greenberg notes. “She likes to say, ‘A little goes a long way.’ I think she has taught me that confidence and feeling good in your own skin is the best accessory you can wear.” See our full list of 2026 Best of Beauty Award Winners. Scroll to continue reading