IRN-BRU запускает ретроспективную кампанию к 125-летию бренда

IRN-BRU take Scots back in time with re-run of its classic adverts for 125th anniversary Nostalgic IRN-BRU adverts are back as the brand celebrate 125 years Scots are being taken on a trip down memory lane as some of IRN-BRU's most iconic adverts return to billboards across the country. The nostalgic campaign is part of the soft drink brand's 125th anniversary celebrations, giving fans the chance to see some of its most recognisable ads once again. A selection of the classic adverts will appear at 475 sites across Scotland. The throwback posters first appeared in the 1990s and became known for their black-and-white images paired with typically bold and mischievous captions. Those passing by may feel like they've stepped back in time, with the retro campaigns bringing a taste of the brand's advertising history back to streets, bus stops and billboards. One shows a 1960s style image of a nurse pulling on medical gloves, alongside the words: "I know you’ve got my IRN-BRU. There’s only one place left to look." Another features a woman playing a French horn, with the cheeky caption: “After drinking IRN-BRU, I get the Horn.” The black-and-white photographs are set against the brand's instantly recognisable bright orange background, recreating the look of the original campaigns. The adverts are a throwback to a very different era in Scotland, when Trainspotting had just hit the big screen and T in the Park had moved to its new home at Balado. However, it isn't just the static adverts that are making a comeback, with some of the brand's iconic TV adverts also being shared online. Fans can revisit classics including the 1980s Made in Scotland from Girders advert, as well as the 2007 campaign which saw a group of sulking goths discover that IRN-BRU made them "feel phenomenal". The return of the Made in Scotland from Girders advert has already sparked a wave of nostalgia, with one fan commenting: "Classic! Straight back to my childhood there." Another wrote: "Best advert ever. Legendary." Meanwhile a third user said they had been happily singing the 80s track in their head for 40 years. Also returning are two memorable ads from the early noughties - Grandad and The Electric Lady. The 2000 Grandad advert sees a granda ask his grandson for "just a sip" of his IRN-BRU, before taking off his false teeth and finishing the entire can himself with a cunning laugh. Meanwhile, the 2001 Electric Lady advert follows a daredevil elderly woman as she carries out a brazen shop raid on an electric scooter in a bid to get her hands on her favourite drink. The campaigns originally became familiar to Scottish viewers after appearing alongside programmes including the gritty Glasgow crime drama Taggart and the Scottish soap Take the High Road. However, now they're back on IRN-BRU's official online channels as part of the brand's 125th anniversary celebrations. Kenny Nicholson, Director of Brand at IRN-BRU, said: "We’re rolling back the years with the return of some classic adverts that perfectly capture the maverick spirit of IRN-BRU. "A lot has changed over the years, but these iconic ads have stood the test of time. It’s great to be able to showcase them again as we celebrate 125 years of IRN-BRU." He continued: “We’ve always been proud of making ads full of irreverent humour that uplift the nation, whether its the old black and white series, the 80s classic or its rework for the football this summer. "We’ve loved celebrating our ads from over the decades with more surprises to come for the 125th anniversary."