Карри Бремнер: искусственный интеллект не заменит человеческий вкус и опыт в иллюстрации

Carrie Bremner grew up in South Africa and moved to the UK over 20 years ago. She began her career in advertising before unexpectedly finding her way into publishing, where she discovered a passion for editorial storytelling and visual journalism that has shaped her career ever since. Currently, Carrie is the Art Director at Newsweek, where she oversees the visual direction of the magazine and collaborates with talented illustrators, photographers, and designers to create compelling editorial storytelling across print and digital. Previously, she worked at Redactive Media, art directing a diverse portfolio of B2B publications across industries including healthcare, engineering, education, and transport. Throughout her career, she has commissioned illustration for everything from breaking news to in-depth features and cover stories. She believes great illustration has the power to communicate complex ideas with clarity, originality, and impact, and is honoured to serve as a juror for the Society of Illustrators Los Angeles. ====================================================== https://carriebremner.carbonmade.com https://www.linkedin.com/in/carrie-bremner-206a6a21/ https://www.behance.net/carriebremner ====================================================== When you think about your favorite illustrators, what qualities comes to mind? What makes an illustrator’s work stand out? For me, it always comes back to the idea. Technical skill is important, but a great concept is what really sticks with me. I love work that feels simple and effortless on the surface, but has a clever twist that makes you pause for a second. The illustrations I remember are usually the ones that communicate something complex in a very clear, elegant way. If I wish I’d thought of it myself, that’s usually a good sign. Artificial Intelligence has presented a challenge to illustrators. Where do you think the practice of illustration will be in 30 years? I think illustration will still be very much alive, but it will probably look different. Every new technology has sparked fears about replacing artists, but creativity has a way of adapting. AI will become another tool in the process, much like photography, digital painting, or 3D software did. What I don’t think AI can replace is taste, judgment, perspective, and lived experience. The value of human ideas and storytelling may become more important as generated imagery becomes more common. What are your favorite forms of entertainment? Is there anything in modern media that’s really caught your attention? I’m a bit of a media omnivore. I love films, documentaries, magazines, podcasts, and anything that tells a great story. Lately I’ve been fascinated by how AI is showing up in popular culture, not just the technology itself, but how people are reacting to it. It feels like we’re living through one of those rare moments where science fiction is colliding with everyday life, and that’s been really interesting to watch unfold. Are there other artistic pursuits you enjoy? I’m slightly obsessed with interior design. Honestly, if life had taken a different turn, I could easily see myself making a mid-career switch. While I can appreciate the calm, neutral interiors that are everywhere right now, I think we need a bit more colour, character, and joy in our lives. Give me quirky objects, unexpected combinations, and a touch of maximalism over fifty shades of beige any day. If you could have dinner or drinks with three artists from the past, who would you invite and why? Andy Warhol would definitely make the list. I love his use of colour, his influence on popular culture, and I suspect he’d be entertaining company after a few drinks. Magritte because I’d love to understand how his mind worked and where those wonderfully strange ideas came from. Van Gogh is another obvious choice. Beyond his incredible work, I’d love the chance to separate the myths from the reality and finally ask him what was really going through his mind when he chopped off his ear.