Эксперты Forbes: упрощение интерфейсов не должно снижать доступность и понятность функций

As digital products become more capable and feature-rich, teams may be tempted to simplify interfaces by hiding controls, reducing context or removing steps that seem unnecessary. But a cleaner screen isn’t necessarily a more usable one if customers have to hunt for important functions, decipher unfamiliar icons or struggle to understand what the product is doing. Effective interface design means reducing unnecessary complexity without stripping away the information and functionality people need to use a product confidently. Below, Forbes Technology Council members share usability principles teams should preserve even as they work to make increasingly powerful digital products feel simpler. Prioritize Accessibility Accessibility is often quietly sacrificed for aesthetics. Pale gray text on white, hairline fonts and tiny touch targets photograph beautifully but exclude anyone with imperfect vision, older hands or bright sunlight. Contrast and target size form the floor of usability, and no visual theme justifies dropping below it. A clean interface some users cannot read is a broken product with good lighting. - Marc Fischer, Dogtown Media LLC Support Experienced Users Don’t optimize only for first-time users. A clean interface should become more powerful as someone gains experience, not force everyone through the same simplified workflow forever. Great products let beginners feel confident while giving experienced users faster paths to accomplish the same work. - Vibhor Kapoor, AdRoll Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives. Do I qualify? Test With Real Users More now than ever, it is critically important for the actual end user of the product to be part of user testing groups prior to the release of interface updates. We need to move beyond designers creating “wow” interfaces in which critical icons are missing and user interaction models have changed without explanation. Mainstream users are getting frustrated while others—such as older adults and Boomers—are abandoning the products. Learn from Apple’s liquid glass rollout. - Mark Francis, CaregiverZone Preserve Reversibility One usability principle tech teams should not sacrifice is reversibility. Clean interfaces are optimized for the first 10 minutes. The value comes from the 10,000th use, when people move from memory, fast and occasionally wrong. “Undo” is often what gets cut, because it adds a control to the toolbar. So you end up with a product that looks calm and punishes speed. As software starts acting on your behalf, that tradeoff gets worse. - Dr. Chiranjiv Roy, C5i.ai Show System Status As digital products grow more powerful, teams should never sacrifice system status visibility. Users need to know what’s happening, especially when complex processing runs in the background. Skeleton screens, subtle button animations and brief progress messages keep an interface clean while still building trust and preventing the frustration of wondering if a click even worked. - Mateusz Mucha, Omni Calculator Protect User Control We should never sacrifice user control and freedom. As interfaces get cleaner and AI automates more, users still need visible undo, cancel and exit paths for every action. Without an obvious way to reverse a mistake, minimalism breeds anxiety instead of confidence. I still side with the ability to enter advanced settings. Power comes from letting users act boldly because they trust they can back out easily. So strive for simplicity, but don’t skimp on features. - Dan Sorensen, Nexus Security Advisors Clarify AI’s Limitations A clean interface should simplify AI, not overstate its certainty. Users need to know what the system did on its own, what it is only recommending, what information it relied on, and when a person still needs to step in. Minimalism should not hide the limits of automation. Otherwise, simplicity can mask uncertainty about what happened and when users should intervene. - Kostiantyn Gitko, Devox Software Ensure Predictable Behavior Never sacrifice predictability. In AI-powered products, a clean prompt box hides an interface where the same input can produce different outputs. Users lose the mental model that made every previous generation of software trustworthy. Design should surface constraints, defaults and what the system will actually do before it runs, not after. - Anna Drobakha, Groupe SEB Retain Essential Context As interfaces become simpler, products shouldn’t hide context. Users making high-value decisions still need to understand what changed, why it matters and what action to take next, along with visibility into who else is affected. A clean interface should reduce noise, not visibility, especially where security, compliance or business risk is involved. - Damon Tompkins, Pathlock Protect Discoverability Never sacrifice discoverability. A clean interface is not truly simple if users cannot find essential functions, understand what happens next or recover from a mistake. Like a spacecraft control panel, design should reduce cognitive load while keeping critical actions visible and understandable. Progressive disclosure can organize complexity, but clarity, accessibility and user control must remain central to the experience. - Shelli Brunswick, SB Global LLC Provide Clear System Feedback A cleaner interface should never come at the expense of clarity. When people use digital products to make real-world decisions, uncertainty is more expensive than an extra click. Whether it’s a change that can’t be undone or a schedule that won’t wait, users don’t want minimal; they want unmistakable. The principle worth defending is clear system feedback: an interface that states what it did and what happens next, so people can act without second-guessing themselves. - Miroslav Katsarov, Modeshift Confirm User Actions Never sacrifice feedback for minimalism. Users need to know what the system is doing—that an action is registered, something’s loading or a change has been saved. Clean interfaces often hide this, leaving people unsure whether to wait or retry. A quiet spinner or confirmation isn’t clutter; it’s trust. When users can’t tell what’s happening, “simple” becomes “confusing.” - Asad Khan, TestMu AI Design For Intuitive Use The goal isn’t a cleaner interface. It’s an intuitive one. Design thinking helps teams build products that users can understand and use naturally, without training. Simplicity isn’t about fewer features. It’s about making the right features easy to find and use. - Alex Spokoiny, Check Point Software Protect Responsive Performance Responsive performance is a usability principle teams should not sacrifice for visual simplicity. Even the cleanest interface fails when pages load slowly, controls lag or background processes interrupt the user’s flow. Products should respond immediately, communicate progress clearly and prioritize essential actions. Users judge digital experiences not only by appearance but also by how quickly and reliably the product helps them complete a task. - Salice Thomas, Wipro Limited Preserve Human Differentiation A lot of things can be sacrificed for the adoption of AI, but not taste and differentiation. Humans don’t review code anymore since it’s assumed AI writes code better. But if products are created purely by AI, you end up with AI-slop interfaces that all look and feel the same. Applying a human touch creates great interfaces, and that will separate good software from great software. - Vitalii Dodonov, Stan Build Trust Through Clarity One usability principle tech teams should not sacrifice is trust. In digital health especially, users need confidence that the right information is visible, understandable and actionable. A cleaner interface should help people make better decisions, not create distance from the insights they rely on. - Mike Alvarez, Glooko, Inc. Reveal Complexity Progressively The best interfaces don’t remove complexity; they manage it progressively. Sometimes the pursuit of a cleaner interface boxes you into one that will not grow with the feature pathways that emerge. The more powerful experience is one that preserves human agency while revealing complexity only when it’s needed. - Jeffrey Highman, Trua Strengthen Identity Cues One principle teams shouldn’t sacrifice is clear, trustworthy identity cues. As products add features and streamline interfaces, users still need to instantly understand who they’re interacting with, what’s happening to their data, and whether an action is safe. Removing these signals may look cleaner, but it erodes confidence and increases friction, especially in high‑trust flows. - Henry Patishman, Regula Make Critical Functions Easy To Find A clean interface that hides critical functions behind mystery icons and hidden gestures is not simple; it is a guessing game. Minimalism should reduce clutter, not bury what users need. If people cannot find a feature, it may as well not exist. Never trade a user’s ability to accomplish their goal for the appearance of elegance. - Steve Taplin, Sonatafy Technology Maintain Click-Based Workflows Do not sacrifice discoverability for simplicity. Not every user wants to ask a natural-language question or knows exactly what to type. Carefully designed, click-based workflows can make functionality easier to discover, guide users through complex tasks, and promote engagement. The best interfaces give users a choice between conversational interaction and intuitive, structured navigation. - Sindhu Joseph, CogniCor