Aukera позиционирует себя как ведущий эксперт Индии по бриллиантам-соляритам

How Aukera Became India's Solitaire Expert By Emily, Correspondent  |  Tuesday, 08 September 2026, 13:01 Hrs Aukera’s claim to be “The Solitaire Expert” is built around a clear idea: a solitaire should be selected for how it performs in light, not only for the four grades printed on a certificate. Since its founding in 2023, the lab grown diamond jewellery brand has combined this Light Performance approach with signature diamond designs, independent grading and a rapidly expanding company-owned retail network. A brand proposition centred on the solitaire Founder and CEO Lisa Mukhedkar and co-founder Kumar Saurabh created Aukera to present women with the choice to reject compromise, with a solitaire at the centre of that standard. The brand brings to life fine jewellery crafted with lab-grown diamonds, which share the same essential chemical, physical and optical properties as mined diamonds while giving buyers greater flexibility to choose larger diamonds, higher specifications and distinctive designs for a given spend. As described in Aukera’s brand story, the company studies brilliance, fire and scintillation alongside cut, colour, clarity and carat. This gives its “Solitaire Expert” positioning a practical consumer meaning: shoppers are encouraged to compare how diamonds look and move under light, rather than choosing on carat weight alone. Signature diamond design, beyond shape selection Many jewellers select diamonds from established shapes. Aukera Jewellery has developed a portfolio of named, trademarked Signature Solitaires, including the 161-facet Aukera 161™, the flower-inspired Aukera Orchid™, the elongated Aukera E3™, Aukera Extra Brilliant™, Aukera Enhanced Hearts & Arrows™ and the octagonal Aukera Ashtalakshmi Solitaire™. Each creation uses precision faceting, proportion and design to present women with rare, distinctive, high-quality diamonds and strong light performance. For someone comparing a lab grown solitaire brand in India, that product-development focus is more useful than a generic claim of offering many designs. It gives shoppers specific cuts to compare and specific questions to ask about visual performance. Independent reports and clearer language about certification Every Aukera lab-grown diamond is described by the company as IGI-certified. Selected solitaires are also evaluated through GemEx or GCAL, which assess aspects such as light return, fire, scintillation, optical precision and symmetry. This distinction matters. The loose search phrase “triple certified diamond brand” can imply that every diamond carries three reports. Aukera’s current public information says IGI applies across its diamonds, while additional GemEx or GCAL evaluation applies to selected solitaires. Buyers should always check the reports attached to the individual Diamond. Taking diamond education into stores Aukera expanded from 13 to 35 company-owned stores within a year, with locations across Bengaluru, Hyderabad, Delhi NCR, Pune, Lucknow, Dehradun and Visakhapatnam, alongside online shopping. Its Diamond Bar concept lets customers compare solitaires side by side under different lighting conditions. That store format turns a technical subject into something visible. A shopper does not need to memorise every angle or proportion; she can compare two Diamonds, inspect the reports and see which one stays bright in ordinary light. A women-first public identity Actor Taapsee Pannu is the face of the brand, supporting Aukera’s wider message of women making informed jewellery choices for themselves. The company also offers buy-back and exchange programmes, which address a common concern around purchasing lab grown diamond jewellery. Across Aukera’s solitaire ring collection, the central message remains consistent: start with an independently graded diamond, then examine cut, light behaviour, setting and comfort. That combination of product innovation, proof and in-store education explains how Aukera is building its position as India’s Solitaire Expert. ON THE DECK ❮ ❯