Реклама в индийской прессе стабильна: лидируют образование и автопром

Print advertising space across Indian publications remained largely stable during the January–July 2026 period, registering a marginal 2% dip compared to the corresponding period in 2025. According to the latest sector analysis from TAM AdEx, the Education sector led overall print ad volumes with a 20% market share, followed by Services at 15%, Auto at 14%, and Banking/Finance/Investment at 11%. Together, the top five sectors accounted for more than 66% of total print advertising space, with Corporate/Brand Image emerging as the sole new entrant in the top 10 sector list. At the category level, Cars retained its position as the single largest advertised category in print with a 9% volume share, closely followed by Multiple Courses at 8% and Properties/Real Estate at 6%. The top 10 categories collectively represented 48% of total print ad space, with Education and Auto accounting for five of those top slots. Among fast-growing segments, Multiple Courses achieved the highest absolute volume expansion, while categories such as Retail Outlets–Jewellers (up 16%), Herbal Juices (up 21 times), and Ecom-Other Services (up 7 times) registered steep year-on-year growth. Maruti Suzuki India topped the list of print advertisers across both comparison periods, leading a core group of seven returning top-10 advertisers that included Hero Motocorp, LIC of India, and TVS Motor Company. SBS Biotech, GCMMF (Amul), and Renault India joined the top 10 advertiser ranking for Jan–Jul 2026, with the top 10 players generating 13% of total print volume. On an individual brand basis, ALLEN Career Institute emerged as the most advertised brand, leading over 108,000 active brands in print media alongside LIC and Maruti Suzuki E Vitara. Linguistic distribution remained highly concentrated, with Hindi (37%) and English (29%) language publications jointly commanding 66% of total print advertising volume across both years, followed by Marathi (8%), Telugu (5%), and Kannada (5%). Furthermore, sales promotions accounted for 28% of overall print ad space during Jan–Jul 2026, dominated heavily by Multiple Promotions (45%) and Discount Promotions (40%), which together made up 85% of all promotional print campaigns.