Havana Club представила новый дизайн бутылки для рома Añejo 7 Años

Havana Club debuts new look for Añejo 7 Años By Miona Madsen Pernod Ricard’s Cuban rum brand Havana Club has introduced a new architecture-inspired design for its Añejo 7 Años expression. The new bottle design draws inspiration from Havana’s ‘architecture, energy, and enduring spirit’. It features sunburst motifs, embossing, a cigar-shaped label, and gold accents that are said to emphasise the rum’s Cuban provenance. The reimagined bottle will roll out globally this summer. The liquid inside remains unchanged. The late master of Cuban rum, Don José Navarro, first created Havana Club Añejo 7 Años in 1978. The expression reportedly pioneered continuous ageing, which has become the foundation of the light Cuban rum style. Through this method, the rum is initially matured, then a portion is re-aged and blended to enhance its ‘depth, complexity, and consistency’. Asbel Morales, maestro del ron Cubano at Havana Club, said: “Havana Club Añejo 7 Años is the soul of Cuban rum-making. It was the first rum to truly express the depth and complexity that can only come from Cuba’s climate, our ageing traditions and the knowledge passed down from one generation of maestros to the next. “With this new design, we wanted the bottle to carry the same character and presence as the rum inside it. Every detail is inspired by Havana – its warmth, culture, and spirit behind every drop. “This is a bold new area for our flagship expression, while staying completely true to the spirit, authenticity and craftsmanship that define Havana Club.” The global rollout of the new bottle will be supported by a comprehensive 360 activation campaign that includes trade advocacy, a digital reveal, and enhanced off-trade visibility, culminating at the Havana Club Cocktail Maestros global finals in September. The new design for Havana Club Añejo 7 Años will be introduced in European markets, including France, Germany, Italy, Spain, the UK, and the Benelux, before expanding internationally. Havana Club is exported to more than 125 countries worldwide, excluding the US due to a trade embargo. Earlier this year, a US appeals court rejected Bacardi’s challenge to the Patent and Trademark Office’s renewal of the Havana Club trademark from Cuba. Bacardi Group acquired the recipe and US trademark rights from its original creators. Last year, Havana Club partnered with British menswear designer Martine Rose to create a limited edition bottle of Añejo 7 Años. Related news Bayou Rum names Louisiana distributor