Компания On Device расширила австралийский отдел, назначив Харика Сингх старшим исследователем

Brand measurement company On Device has strengthened its Australian team with the appointment of Harika Singh as senior research executive, expanding its local research capability to support growing demand across Australia and APAC. Singh joins On Device from Advantage Group International, where she led Voice of Customer (VoC) and B2B market research programmes. She previously held research roles at Ruby Cha Cha and CRNRSTONE, delivering insights across FMCG, retail, healthcare, technology and entertainment. Reporting to research director Allan Breiland, Singh will deliver quantitative research projects, support survey design and data analysis and help brands and agencies measure and improve marketing effectiveness. She will work across the APAC research team, supporting the delivery of brand measurement and insight programmes across the region. “Australia is a priority market for On Device and investing in great researchers is how we’ll support our continued growth. Harika’s expertise will strengthen our ability to deliver the high-quality, transparent insights our clients rely on to optimise campaigns and make more confident marketing decisions. We’re excited to welcome her to the On Device team,” said Allan Breiland, research director, APAC at On Device Research. “I’ve always enjoyed the challenge of uncovering the story behind the data and helping clients turn that into practical action. That’s what made On Device such an exciting opportunity for me,” said Harika Singh, senior research executive at On Device Research. “The team has built a strong reputation for delivering high-quality research that helps marketers make smarter decisions and I’m looking forward to contributing to that as the business continues to grow.” The appointment follows a strong year for On Device in Australia, with the business recording 91 per cent year-on-year growth and expanding its portfolio of blue-chip clients.