Glovo и eBee запускают программу «She Delivers» для привлечения женщин-курьеров в Кении

Glovo, an on-demand delivery platform owned by Uber, has partnered with e-mobility company eBee to onboard more women on the platform on its platform in Kenya from 1% to 5% over the next year. Glovo works with more than 2,500 active couriers daily in Kenya, the initiative dubbed ‘She Delivers’, will deliver practical rider training through eBee before participants join the Glovo platform, with the initial cohort bringing together 16 women. According to Liz Wambua, Head of Operations, Glovo Kenya, “‘She Delivers’ is a core business strategy to build a more inclusive, resilient, and sustainable logistics ecosystem. By pairing eBee’s clean mobility technology with Glovo’s platform reach, we are creating a scalable model for women to build independent incomes while setting a new benchmark for gender parity in urban last-mile delivery across the region.” While Kenya’s digital and gig economies have created new earning opportunities, participation has not been equal. For women considering delivery work, barriers range from limited riding experience and vehicle access costs to safety concerns and social bias surrounding traditionally male-dominated mobility jobs. Through the partnership, eBee will provide structured training covering e-bike handling, defensive road safety, basic maintenance, navigation, and delivery-platform readiness, helping participants build the practical skills and confidence required to operate independently as couriers. “Electric bicycles remove heavy physical exertion and lower operating expenses, making last-mile delivery a genuinely viable, high-earning opportunity for women,” said Maarten Fonteijn, Managing Director eBee Africa. “Partnering with Glovo allows us to advance gender equity while accelerating the shift toward clean, zero-emission urban transport.” Participants will operate electric bicycles, adding a strong sustainability dimension to the programme as Kenya’s last-mile delivery sector transitions toward cleaner and more affordable forms of urban mobility. “Access to e-bikes and structured safety training removes the biggest hurdle to joining this sector,” said Yvonne Muribi, a rider from the initial cohort. “It gives us the confidence to navigate traffic safely and build an independent income on our own terms.” Glovo and eBee are establishing a blueprint for gender-inclusive, zero-emission last-mile logistics in East Africa. By turning real-world pilot insights into optimized asset financing, safety infrastructure, and targeted onboarding channels, the partnership lays a scalable foundation to reach the 5% female representation target, proving that sustainable mobility and economic equity go hand-in-hand.