Flipkart запустил программу Saarthi: бесплатный доступ к AI-инструментам и агентствам для продавцов

Flipkart Ads has launched ‘Saarthi’, an Ads Partner Program that gives sellers access to an AI-powered campaign tool and support from certified agency partners at no cost. The programme is built around two components: an AI-powered campaign dashboard available to all sellers on Flipkart, and a network of agency partners that can manage campaigns for sellers. The agency network includes consultancies such as Accenture and Dentsu, which underwent induction and integration into Flipkart’s ad-tech ecosystem in 2025. Sellers are matched with agency partners based on their business stage, growth objectives and advertising readiness. The AI dashboard, developed with AtTheRate.ai, brings campaign and business performance metrics into a single view. It offers product-level analysis, automated alerts, custom rules and ad-scheduling capabilities. Using conversational AI, sellers can identify underperforming campaigns, find optimisation opportunities and receive recommendations. Sellers retain control over campaign decisions. Commenting on the launch, Vijay Iyer, vice president, Flipkart Ads, said: “No seller should be held back by a gap in advertising expertise or access to intelligent tools. Saarthi is built around how sellers actually need support, some through expert agency guidance, others through powerful tools they can use themselves, and many through both. What matters is that every seller gets access to actionable intelligence, while the choice of execution always remains with them.” Through Saarthi, sellers can also access campaign audits, budget and bidding optimisation, product-level ROAS analysis, platform best practices and advanced analytics. Kapil Tangri, co-founder, AtTheRate.ai, said “The hardest part of building this wasn't the technology - it was making sure the insights were actionable, not just accurate. A seller doesn't need more data. They need to know what to do next. That's what we focused on, and Flipkart Ads program Saarthi gave us the right ecosystem to deliver it at scale. India’s seller growth potential is limitless and through this program AtTheRate is built to supercharge that SMB ecosystem.” Mehul Patel, owner, Provectus Healthcare from Ahmedabad, said, “I used to spend more time worrying about my campaigns than actually running my business. I knew I was leaving money on the table but didn't know where. Saarthi changed that, not just the numbers, but the confidence that I actually understand what’s working now.”