Канадское правительство обязало банки включать предупреждения о страховании вкладов в рекламу

Federal government mandates new deposit insurance rules for Canadian banks The federal government is forcing Canadian banks to overhaul how they talk about deposit insurance Article content See more Toronto Sun on Google — save as a Preferred Source OTTAWA — Even though a bank hasn’t failed in Canada in decades, the government will make it mandatory that employees of federally regulated banks be well-versed in the country’s deposit insurance program, and mention the program in all advertising. According to amendments to the deposit insurance information byaw published over the weekend in the Canada Gazette, banks must prominently feature Canada Deposit Insurance Corporation (CDIC) warnings in all TV, print, and digital advertising, beginning Dec. 1 — a move meant as a major overhaul of how banks talk to Canadians about the security of their bank deposits. “Greater awareness and understanding allow depositors to make informed financial decisions and enhance confidence in the deposit insurance framework and trust in the financial system,” reads an excerpt from a backgrounder published alongside the amendments. “Depositors who are confident their money is protected are less likely to run in times of stress, making awareness a key contributor to financial stability.” What other changes have been mandated? The CDIC is a federal Crown corporation tasked with protecting Canadians’ savings by insuring eligible deposits up to $100,000 at member banks and financial institutions. The changes come as part of regular reviews of existing regulations which aim to “materially improve depositor awareness and member-to-depositor disclosure about CDIC and the deposit insurance framework.” Part of the changes include mandatory training for client-facing bank staff about their employer’s membership in CDIC, and how the program works. “Research shows that depositors look to their financial institutions and advisors first as a trusted source of information on their deposit protection,” the amendments read. “This training is intended to improve member staff’s ability to provide depositors with relevant and accurate information about CDIC coverage.” Banks will also be given new rules on how CDIC membership is physically advertised in bank branches, simplification on how banks are able to fulfill these requirements, and be required to disclose their CDIC membership in their television, print and online advertising. How common are bank failures? Bank failures in Canada are rare. The Calgary-based Security Home Mortgage Corporation collapsed in 1996, thanks to a combination of bad investments and a lack of capital, which led to the company going belly-up during Canada’s mid-1990s real estate crash. The last time a domestic chartered Canadian bank failed was in 1985, with the demise of both the Northland Bank and Canadian Commercial Bank. In both cases, deposits were protected thanks to protections by the CDIC.