Endeavour Group назначила JJ Eastwood генеральным директором по ритейл-медиа

Endeavour Group has appointed JJ Eastwood as its new general manager of retail media. Eastwood joined Endeavour from oOh!media, where he served as group director of retail media through reo, the out-of-home company’s retail media business. At reo, Eastwood was responsible for product, data and technology across the business, helping develop its retail media capabilities and broader omnichannel proposition. Prior to oOh!media, Eastwood spent five years as managing director of Carousell Media Group, where he built a multi-marketplace retail media network spanning Asia. He has also led Rakuten Advertising’s APAC business and launched eBay’s advertising division in Australia, giving him a depth of experience across retail, marketplaces, ad tech and digital advertising. Earlier in his career, Eastwood also held senior roles across HuffPost Australia, Microsoft, Fairfax Media and News Corp. “JJ joins us with two decades of experience building and scaling high-growth media, ad-tech, and commerce businesses across the Asia-Pacific region,” An Endeavour Group spokesperson told Mumbrella. “JJ brings a wealth of expertise across retail media, including first-party data, omnichannel media, and commercial strategy. His deep understanding of the retail media landscape will be invaluable as we continue to evolve our capabilities, drive commercial growth, and deliver exceptional value for our brand partners.” Since launching MixIn in 2022, Endeavour has built a media offering that allows brands to connect with consumers across its network of stores, hotels and online platforms. For Endeavour, the appointment signals the growing role of retail media within its broader commercial and data strategy.