Dickies назначили новых партнеров для дистрибуции в Великобритании и Ирландии

Dickies‘ two new partners will take responsibility for autumn/winter 26 deliveries, as well as the upcoming spring/summer 27 sales campaign, with immediate effect. The news comes as SportLux, owner and operator of Dickies in Europe, ramps up its growth in the UK and Ireland, as it continues to expand the brand’s wholesale arm. Moving forward, Just Now Distribution will lead sales, wholesale development and market expansion for Dickies across the UK and Ireland, which will be supported operationally by Luke1977. Just Now Distribution founder and managing director Juls Dawson said: “We are incredibly excited to be partnering with Dickies at such an important stage of the brand’s development across the UK and Ireland. For me personally, this partnership carries even deeper significance. “I grew up in the fashion industry through my grandfather, who built a chain of over 40 retail stores across the UK and was an early stockist of Dickies many decades ago. Some of my earliest memories are of playing hide and seek in his warehouse behind huge mountains of the iconic Dickies 874 work pants stacked floor to ceiling. Advertisement “Dickies has incredible heritage, enormous cultural relevance and huge untapped potential within our market. Working alongside Simon and the Luke team gives us the operational scale required to execute from day one, and we genuinely could not be more excited about the opportunity ahead.” Luke1977 Distribution managing director Simon Poole added: “This partnership brings together two highly complementary businesses. Our focus will be ensuring the operational and financial infrastructure is fully in place to support both immediate delivery requirements and long-term growth. “We look forward to supporting the next stage of Dickies’ development across the UK and Ireland.” First founded in Fort Worth, Texas, in 1922, Dickies was acquired by Scotch & Soda owner Bluestar Alliance, from VF Corporation, for $600m (£440m) in November 2025.