Dentsu запустила платформу CHARAMO для создания персонажей с помощью ИИ

Dentsu launches CHARAMO AI platform with Yoshimoto-linked Flipples debut KEY POINTS - Dentsu launches CHARAMO on Aug. 12 to expand existing character IP and develop new characters using AI - First project creates the Flipples series from Yoshimoto Kogyo comedians' flip-board responses - CHARAMO combines proprietary AI and specialist creators across chat, podcasts, events, social media and merchandise Dentsu on Aug. 12 launched CHARAMO, an AI-based intellectual property growth platform designed to help companies expand existing character content and develop new characters. The service became available on Aug. 12. The Tokyo-based advertising group said the service combines proprietary AI, built with Dentsu's character development and production expertise, with specialist creators. The platform is designed to produce and manage character content while preserving an IP's worldview, supporting uses ranging from broader deployment of existing characters to the creation of new ones. As its first project, Dentsu introduced Flipples, a character series created from "flip" responses by comedians affiliated with Yoshimoto Kogyo. The series will be developed across social media posts, character chat, podcasts, events and merchandise, with the aim of offering fans a new experience built around ongoing relationships with characters. Dentsu said companies and entertainment businesses are placing greater emphasis on fan engagement, but that efforts to increase content output and customer touchpoints are often constrained by the workload required from talent and creators, as well as supervision needed to maintain brand consistency. CHARAMO was developed to address those issues by combining AI with Dentsu's creative capabilities. Built around the concept of giving IP "the power to keep expanding," the platform uses information about an IP or talent to design a character's worldview and logic with AI, then extends that into multiple content formats. The platform supports content production and operations across character-based chat, audio and video, and social media. It also aggregates fan questions and reactions from chat and social channels into reports that can be used for future programming, posts and merchandise planning. Dentsu said CHARAMO includes an AI character engine that designs profiles, tone of voice and speech rules, including conversation logic and restrictions, based on information about a brand or performer. It also supports group chat involving multiple characters, podcast creation from planning and scriptwriting through audio generation, and video podcasts using simple animation of character conversations. The platform also includes interactive event functions that allow characters and visitors to communicate in real time on large venue screens, including formats such as quizzes and comedy-style audience interactions. For social media, CHARAMO can continuously generate post ideas incorporating text, images and short videos based on trends, while creative approvals before publication are intended to protect brand standards. Dentsu said its specialist creators handle worldview and design, while AI supports production and operations. The company also positioned the platform as a base for reviving dormant character assets and for developing monetization opportunities such as merchandise and tie-ups. The launch aligns with the domestic Dentsu group's broader "AI For Growth" strategy, which combines human intelligence and AI to support clients' growth. Dentsu listed CHARAMO's website as https://www.charamo.ai, while the Flipples project is linked to YDC Co.'s AI character IP business site at https://flipples.jp. © Copyright 2026 IBTimes JP. All rights reserved.