Publicis London назначил креативными директорами Дэвида Андерсона и Иэна Брассетта

Publicis London has appointed David Anderson and Ian Brassett as creative directors, fortifying the department led by chief creative officer Noël Bunting. Working across Publicis London’s international client portfolio, Anderson and Brassett will work closely with Bunting to deliver culture-shaping and effective multi-market creative work. They report to Bunting. Creative partners for 19 years, Anderson and Brassett join Publicis London following eight years at Ogilvy, where they led a number of the agency’s best recognized campaigns for brands including Dove, Coca-Cola, Boots (Soltan) and the Mayor of London. Highlight work includes “#TurnYourBack” with Dove, a global initiative which won a Grand Prix at Cannes among other accolades after challenging the impact of AI beauty filters on young people’s self-esteem, and the multi award-winning “Say Maaate to a Mate” campaign with the Mayor of London, which tackled everyday misogyny by giving men practical ways to challenge inappropriate behavior among their friends. Anderson and Brassett also previously held creative roles at FCB Inferno and M&C Saatchi. The appointments are the latest in a string of senior appointments at Publicis London, which include those of Loren Cook and Bronwyn Sweeney, who were named joint global creative directors the start of the year, and the promotions of Trent Patterson and Katie Hibbard to CEO and chief strategy officer, respectively. The agency has welcomed a number of new clients and picked up multiple creative and effectiveness awards in the past year. Bunting said, “When you look at the best work that’s landed in the last few years, Dave and Ian’s names come up a lot. They’ve consistently come up with ideas that people genuinely care about. They’re ambitious, restless and they care deeply about the quality of the work. That’s exactly the sort of people we want at Publicis London and we’re lucky to have them.” Brassett said, “Publicis London has had real momentum lately, both in the work it’s making and the team it’s building. Wanting to move the world is no small feat, but luckily there’s a clear energy around the place, and a strong sense of where the agency is heading. Dave and I were drawn to that ambition and to the chance to help build on it.” Anderson added, “What stood out straight away was the mix of people and perspectives at Publicis London. Obviously everyone’s extremely talented, but more importantly there’s also a real openness in how the agency thinks and collaborate. You feel that in the work and we’re looking forward to being part of what comes next.”