Скупка по купонам растет: потребители переходят от выживания к стратегическому планированию бюджета

HARTFORD, Conn. (WFSB) - A new survey shows couponing may be on the rise, with shoppers’ motivations changing from a year ago. The Krazy Coupon Lady surveyed its own shoppers and found a difference in why people are couponing this year compared to last year. Kristin McGrath, senior editor at The Krazy Coupon Lady, which tracks sales and discounts across major retailers, said last year’s survey found panic was a driving factor. “Last year, we saw panic. People said their biggest reason for using coupons was just to scrape by on essentials they could not afford. So we followed up with shoppers this year to see where they were, and the most interesting thing is that even though prices really haven’t budged, inflation has been consistently over 3% for the past year or so. People are feeling less panicked. The biggest reason they say they coupon now is to strategically stretch their budget to those nice-to-haves, and fewer people are saying they are using coupons in a panic to get what they can’t afford,” McGrath said. The survey found 71% of shoppers used a coupon in the last 60 days, up from 57% when the same study was conducted last year. How people are couponing is changing as well. The survey found 84% of people say they use digital coupons, while only 28% have used a printable or paper coupon, down from 41% last year. “It’s clear that people are moving to the apps and moving towards digital coupons,” McGrath said. McGrath said stores are moving their coupons to digital platforms as well. She suggested downloading the app of any store shoppers frequent often. “This is the equivalent of walking in 15 or 20 years ago with a big binder envelope of coupons. They’re all in that app right now, and you can even scan items you want to buy on those shelves. Those store apps will often tell you if there’s a coupon you can clip,” McGrath said. The survey found grocery coupons are the most-wanted, followed by personal care and laundry.